Tag: marketing
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes
Impact, the global leader in partnership automation, released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of […]
#Startup tips: Best 10 free marketing tools startups and small companies cannot miss
Cutting through the clutter and making your brand stand out online is getting more and more difficult. You need the right strategy and tactics and just as important, the right […]
Romanian Marketingforgood.ro platform: 70 PR, marketing and digital agencies offer over 2,000 hours of free consultancy to COVID19 hit companies
Developed from Romanian marketing community’s desire to support the local business environment, MarketingforGood.ro is a platform that makes available to companies free services made available for free by agencies and […]
Small business’ outsourcing: 3 great options
Small businesses are notoriously difficult to get off the ground and run. Two of the most common reasons small business fail are a lack of capital and marketing mishaps. As […]
Grayling predictions: 5 main trends in marketing and communication in 2020
An international team within Grayling, made of specialists in communication, strategy and creative, identified the main 5 trends that will help brands, companies and organizations to differentiate themselves within marketing […]
TPS Engage & Carrefour: implementing the future of in-store DOOH marketing globally
TPS Engage announced today a new one of a kind in-store project with one of the largest retailers on the planet — Carrefour. Digital Screens in Carrefour hypermarkets. The initial phase […]
InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact
In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people […]
Sorina Peia – when art trumps marketing
She has a master degree in marketing and she enjoyed creativity studies at The Alternative School for Creative Thinking. Yet, her true calling wasn’t the business world, but art instead. […]
Public debate launched by Romanian BRAT on the new code on personal data handling in marketing and online advertising
Romanian Bureau for Transmedia Audit (BRAT) launched a public debate for the first version of a Code regarding the handling of personal data in marketing and online advertising sectors. The […]