Tag: marketing
InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact
In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people […]
Sorina Peia – when art trumps marketing
She has a master degree in marketing and she enjoyed creativity studies at The Alternative School for Creative Thinking. Yet, her true calling wasn’t the business world, but art instead. […]
Public debate launched by Romanian BRAT on the new code on personal data handling in marketing and online advertising
Romanian Bureau for Transmedia Audit (BRAT) launched a public debate for the first version of a Code regarding the handling of personal data in marketing and online advertising sectors. The […]
Romanian Digital Marketing Forum 2019: 3 innovative trainings with international specialists
Organized by Evensys, Romanian conference Digital Marketing Forum, event dedicated to digital marketing trends, brings in focus the latest trends, optimization solutions for campaigns and digital marketing opportunities. The 2019 edition […]
Romanian Alternative School opened Young Marketers competition for Cannes Lions 2019
The Alternative School announced the start of Young Marketers competition, dedicated to young people specialized in marketing, communication, branding and strategy with a real opening towards efficient and creative approach […]
Romanian beer brand Timisoreana celebrates 300 yrs in a campaign signed by GMP Advertising / Webstyler
Romanian agencies GMP Advertising and Webstyler sign the summer campaign for Timisoreana, through which the brand is buying 5M beers to Romanians. This campaign, declined on TV, radio and digital, […]
Tribal Worldwide London appointed by Lufthansa to launch The European Love Affair
Tribal Worldwide London has been appointed by Germany’s largest airline, Lufthansa, to head up its latest UK European marketing campaign and the first piece of work created by the agency: […]
HemoTreat H – range extension, promoted creatively by DDB Romania
HemoTreat H, Romanian producer of cremes and unguents for the treatment of hemorrhoids, expands the production line by launching a new product in the range: the suppository. The event is marked […]
Digital Media: A Traditional Perspective
An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy […]
Google and Herezie promote Google Cloud with a book telling the future of one’s professional life
Google is investing a lot into its Google Cloud business, aiming to attract enterprise consumers and compete against Amazon Web Services, which has at the moment a dominant market share. […]