Tag: media
Romanian PRO TV group rebrands all its channels – same visual identity and changes in names
Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]
Mihai Trandafir to represent Romania in the shortlist jury for the Cannes Lions Media
Mihai Trandafir, Managing Director UM Romania, was selected to represent Romania in the shortlist jury for the Cannes Lions Media category. Among the proposed jurors for the media category were […]
MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]
Norwegian appoints Adelphoi as official music partner
Adelphoi has won the business of Norwegian, with the music agency to work directly with Norwegian, to develop its sonic identity and craft music across all facets of its business. […]
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]
Accenture selected UM as strategic media planning and buying partner
Accenture selected UM (division of IPG Mediabrands) as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation. Making meaningful connections demands responsiveness–offering […]
Lady Steps #3 – The Media Edition
What is the image of the women in the Romanian mass-media? How does the gender diversity influence the leading positions in the marketing and communication industries the portraying of the […]
Mediabrands Publishing evolves into Mediabrands Society
IPG Mediabrands, the global media arm of Interpublic Group, announced the expansion of Mediabrands Society to form the networks’ first global social media and digital content agency. Mediabrands Publishing – launched […]
The rise of “dark social”, the place marketers cannot come after you
According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research […]
Virgin Radio launched in Romania, replacing Radio21
International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio […]