Tag: online
Conversion launched #DragoBT, most loveful online campaign for Transilvania Bank
Romanian Conversion signs the digital communication strategy for the recent online shopping event in the banking sector, developed by Transilvania Bank on Dragobete (Romanian Valentine’s Day), #DragoBT. Campaign’s challenge was to transform […]
GfK: Shoppers bring online competition inside bricks-and-mortar stores
When shopping, 40% shoppers worldwide use their mobile phones while shopping inside a store to compare prices, 40% contact friends or family for advice and over a third take pictures of products […]
2 Parale reached a milestone: 1M online sales worth Euro 43M
The affiliate marketing network 2Parale started its activity in Romania in 2008 and expanded regionally in Bulgaria in 2011. In terms of sales, the company just reached its first million online sales, worth Euro […]
Geometry Global Bucharest signs a new promo campaign for Visa Europe in Romania
Geometry Global Bucharest, part of the largest brand activation group in the world, launches the new promo campaign for Visa Europe, a campaign which urges Romanians to pay their taxes […]
IAB Europe released a whitepaper on variation for viewable impressions across European market
Interactive Advertising Bureau Europe (IAB Europe) has published a White Paper on viewable impressions as a step in its strategy to drive brand investment into digital advertising. The document aims to educate and […]
GPeC data: Romanian e-commerce value reached over Euro 1BN in 2014
Romanian online retail market exceeded, last year, Euro 1BN, close to double compared to 2013, when its value was of Euro 600M. The value is based on estimations made by the […]
Facebook in Europe: youngest users in Turkey, oldest – in Denmark
Facebook has its largest group of 18–24 y.o. users in Turkey and the most numerous 55+ audience in Denmark, according to a research made public by Gemius, on February 4th, the […]
A new hub for online entrepreneurs, Welovedigital.ro, to open in Bucharest in April
Orlando Nicoara and Liviu Dumitrascu, two of Romanian online’s pioneers, teamed up to launch a new hub dedicated to online entrepreneurs, Welovedigital.ro. Orlando Nicoara has over 15 years of experience in digital, is […]
mediaTRUST Romania launched a new version of its monitoring platform
Romanian monitoring company mediaTRUST relaunched its online platform in an optimized version, which offers users an intuitive experience in mass-media landscape and facilitates the identification of relevant information and the […]
@Bannersnack – the easy way for banner maker and display advertising
Bannersnack is an online app dedicated to created banners, launched in 2008 and that, over time, reached to over 2M users and over 2,000 banners created every day. Currently, Bannersnack runs a […]