Tag: pastel
A day in an Visual Unit Leader’s life: What do you want to become when you will grow up?
This is a question that some years ago gave me a lot of headaches…Well, at some point, you stop wondering… you just know and feel that you are in the […]
A day in a copywriter’s life: Zigzag between words and tea
If you wait for a dynamic start of the day, forget about it! I will not talk about spilled coffee, deadlines, headlines, brainstorming sessions and so on… Ok, that’s a […]
pastel made for Grundig Romania a new platform to interact with clients
Romanian agency pastel, communication agency specialized in creating brand experiences, developed for Grundig a new clients interaction platform aimed to help them to chose correctly the best TV. The platform […]
Performance and experiences, on pastel’s agenda in 2013
Romanian agency pastel will expand its performance and experience activities in 2013. For this, the agency hired a Performance Manager and promoted an Experience Designer from its ranks. The new […]
pastel handled the launch for the new Hochland fresh cheese range
Romanian pastel was responsible for the creative concept, in-store materials and the launch event for the new Hochland fresh cheese range. The creative concept was inspired by new products’ characteristics […]
Romanian PR Award 2012: 260 entries in 24 competition categories
The 10th edition of Romanian PR Award received 260 projects in its 24 competition categories, with the number of entries up 25% compared to 2011 The most popular categories were […]
pastel – active on Romanian advertising market for 6 years
Romanian communication agency pastel celebrated 6 years since it started its activity, in 2006, when Ioana Mucenic and Dana Nae Popa were still students. At its start, the agency had a […]