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Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Tag: positioning

Adverty establishes local presence in Turkey

Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities […]

August 25, 2021August 25, 2021 Newsroom Business, Creativity, Digital & Media

Brand Positioning In A Post-Pandemic World Puts Marketers At The Heart Of Survival

The pandemic has brought a global scale of uncertainty that has affected every single business. Beyond the health risk management and rapid digitization of their operations, businesses also needed to […]

March 30, 2021March 30, 2021 Guest Post Branding, Creativity, Marketing

FCB Partners became Van Berkel International’s strategic agency

FCB Partners was appointed strategic agency for Van Berkel International, one of Europe’s most important players in food processing equipment in both the professional retail and consumer market. The agency […]

February 5, 2021February 5, 2021 Cristina Blanaru Branding, Business, Creativity, Marketing

Ogilvy Social.Lab Amsterdam wins global pitch for the International Volleyball Federation

The International Volleyball Federation (FIVB) has selected WPP’s Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning leading […]

December 8, 2020December 8, 2020 Cristina Blanaru Business, Creativity, Marketing

Brandient designed the identity for Singapore’s Geneco 

Brandient designed the identity for Geneco — the new brand on the consumer electricity market in Singapore, building on the strength of the wider YTL Group of companies. Geneco is powered by YTL’s Seraya […]

June 20, 2018 Cristina Blanaru Branding, Business

Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio

Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva […]

May 19, 2017 Cristina Blanaru Branding, Business, Creativity

Corina Grigoriu: “Our goal is to help our clients build consistent, memorable and successful brands”

Tempo Advertising is one of the independent agencies in Romania with the biggest longevity, reaching its 20 years mark in 2016. Corina Grigoriu is Executive Director Tempo since 2011. AdHugger […]

August 4, 2016August 4, 2016 Newsroom Business, Creativity

Lowe Romania rebrands MullenLowe Romania, following an international rebranding

Starting January 25th, Lowe Romania changed its name in MullenLowe, following last year’s branding between the 2 internationally renown ad entities. The change of name comes also with a new positioning. […]

January 26, 2016June 4, 2016 Cristina Blanaru Branding, Business, Creativity

Romanian agency Rusu+Borțun repositioned Floria 

Romanian agency Rusu+Borţun Brand Growers rebranded the online flower store Floria and signs the communication campaign for the new positioning. The digital component of the process, redrawing and rethinking website’s functions, is signed […]

October 23, 2014December 18, 2014 Cristina Blanaru Business, Digital & Media

DDB is Praktiker’s new brand agency in Romania

DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli.  We wanted for a long […]

July 10, 2014 Cristina Blanaru Business, Creativity

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