Tag: Samsung
Simona Panait appointed Marketing Manager Samsung Electronics for South-Eastern Europe
Samsung Electronics Romania announced Simona Panait was appointed Marketing Manager for South-Eastern Europe within the company. From her new position, Simona will coordinate marketing and communication strategy in SEE, including […]
Google, Amazon and Samsung top the D100, IPG Mediabrand’s list of most dynamic brands
IPG Mediabrands, the media holding arm of Interpublic Group, in partnership with Jonah Berger, Associate Professor, The Wharton School at The University of Pennsylvania and New York Times best-selling author of Contagious: Why Things […]
DDB Stockholm and Samsung came up with LANdry, e-sport gaming arena where one pays for time with dirty laundry
Getting teenagers to help out at home has been proven increasingly difficult, and the constant access to games, social media and digital entertainment doesn’t make it any easier. Using […]
Samsung Electronics named Cannes Lions Creative Marketer of the Year
The Cannes Lions International Festival of Creativity has named the 2016 Creative Marketer of the Year recipient as Samsung Electronics. Terry Savage, Chairman, Lions Festivals: When you look at Samsung’s […]
Samsung study: Romanians’ consumption plans show intentions to invest in tech
Romanian consumers are interested in new tech, according to Samsung’s annual study Techonomic Index, which offers an overview on consumption habits and attitudes towards technology for a number of 18,000 […]
Gemius analyzed trends in mobile internet for CEE, in “Consumers go mobile” report
Gemius analyzed the mobile internet trends in Central and Eastern Europe, in “Consumers go mobile” report. The report shows Apple dominates the tablets segment, while Samsung is number one when it […]
MediaIQ analysis: Google, Apple and Samsung – among most visible tech brands in Romanian online in Q1
Google, Apple and Samsung are among the most visible tech brands in Romanian online mass-media in Q1, according to an analysis covering Q1 made by MediaIQ, Romanian media intelligence service. Together, […]
Samsung launched Galaxy 11 campaign, with focus on passion for football
Samsung Electronics launched a global marketing multi-platform campaign, Galaxy 11, that follows the journey of 11 top football players that meet and try to save the Earth from the alien […]
Samsung is “Launching People”
Samsung Electronics started a new campaign, “Launching People“, an initiative that will offer users from all over the world the option to express their dreams, passions and ideas with technology’s […]
Gemius: Samsung wins CEE mobile internet
Samsung is strengthening its position on the mobile market and already won the race with Apple in Serbia, Lithuania and Belarus, as a Gemius study shows. The study involved countries […]