Tag: technology
Geometry gets a ‘Handle on Hygiene’ with Sustainable Retail Innovation to combat COVID-19
Geometry, WPP’s end-to-end Creative Commerce agency, has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for […]
Publicis Dubaï and KitKat take a break from technology
Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting over […]
KPMG Legal Romania makes a strategic move in Technology, IP and Privacy advisory by absorbing the law firm Fernbach & Partners
KPMG Legal Romania, a member of the KPMG Global Legal Services (GLS) Network, and Fernbach & Partners, a Romanian law firm dedicated to technology, digital media, IP and privacy, have […]
Samsung launches the first AR poetry book for kids – „Selfie with the elfins” in Romania
The augmented reality and the new technologies are more and more present in the editorial world,multiplying the ways in which one can read and understand a text, through which one […]
Summer Well joins Mastercard’s initiative of making accessible the festival experience to the people with hearing deficiencies
For the second year in a row, Mastercard is Summer Well festival‘s preferred card, a cashless festival that will take place August 9-11th on the Stirbey grounds. At the same […]
Miruna Macsoda is Rusu+Bortun Cyber Growers’ new Managing Director
With more than 11 years of experience in the Romanian marcomm industry, in agencies such as Mercury360, FCB and DDB, Miruna Macsoda takes over the leadership of the digital agency […]
iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up
Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands […]
Raluca Ghilea (Perceptum): “Intelligent marketing will be the king”
Innovation is everywhere around us. Only in Bucharest are over 50.000 active users of the bike sharing solutions, numbers that prove the existence of a big marketing potential for the brands […]
Romanian TechFest announces first speakers
TechFest connected by Vodafone, a complex tech festival to be held on September 20-24 in Bucharest, will receive on its stages over 50 local and international guests, including first-line players […]
Digital Media: A Traditional Perspective
An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy […]