Tag: Tourism
TBWA Bucharest, about the pitch for Romania’s tourism brand
According to a press release, TBWA Bucharest was involved in all the pitch process that aimed to chose a company to create the Romanian tourism brand. The consortium the agency […]
In the spotlight: The leaf stays
UPDATED: includes info regarding the members of the Brand Council. Ziarul Financiar, the main Romanian financial daily, published the list of the 33 people that were part in the Brand […]
Romanian Brandient expresses company’s point of view about Romanian tourism brand
Brandient, Romanian company specialized in strategy consultancy, design and brand value and creator of some of the most known Romanian brands, published, on its own site, a point of view […]
Creative process to develop Romania’s tourism brand, budgeted with Euro 94,600
The creative process for the visual identity of Romania’s tourism brand was budgeted with Euro 94,600 from the total budget of almost Euro 900,000 for Romania’s tourism brand, the representatives […]
Romania’s Tourism Brand and the story goes on…
A simple leaf started the big bad scandal that menaces to affect THR-TNS’s reputation and make the Romanian tourism brand start its story on the wrong note. After Thursday’s scandal […]
In the spotlight: Branding Romania, touristic or not, easier to say than do
Branding Romania, touristic one or not, it’s easier to say than done, as today’s Romania tourism logo’s launch showed. The Romania’s brand story started a few years ago, with a […]
UPDATE: Explore the Carphatian garden – Romania’s new touristic slogan
(adds the logo and info about controversies generated by the unveiling of the new Romanian touristic brand) According to Hotnews, Romanian bloggers discovered similarities between new logo and some soon-to-be […]
Touristic Romania will be promoted worldwide under a new brand
The Romanian tourism brand will be launched on July 29th, in Shanghai, during the Romanian National Day at World Exhibition 2010. At the event will be present Elena Udrea, Romanian […]
Romanian Tourism minister: Romania’s touristic brand will be launched on July 29th, in Shanghai
Elena Udrea, Romanian Tourism and Development minister, said, on Friday, that Romanian touristic brand will be launched on July 29th, at the World Exhibition in Shanghai, during Romania’s Day. According […]
The New York City campaign – anti-Vegas
They say “what happens in Vegas stays in Vegas”, but now New York City is starting its own campaign, marketing itself to tourists as anti-Vegas. The new advertising campaign aims […]