Tag: Tourism
Romanian Tourism Ministry bets half of its budget on online comm
Tourism Ministry will allocate half of its communication budget for online: 49% for online communication, 32% for TV ads and 19% for printed ads. Elena Udrea, Tourism minister, presented, on […]
Euro 4M promotion for the Romanian leaf
Romania’s Ministry of Regional Development and Tourism intends to spend up to EUR4 million, without VAT, to advertise the national tourist brand on foreign TV channels. As Mediafax news agency […]
The Romanian leaf might appear on all Romanian food products
The Agriculture minister Valeriu Tabara proposed that every Romanian food product to have a label that includes the tourism brand leaf and said also that there will be organized campaigns […]
Romanian Tourism Brand – “genuine and unique” and promoted on Facebook
After Elena Udrea, Romanian Regional Development and Tourism minister, said that the fake problem of the leaf in Romania’s touristic brand was solved by the disappearance of the foreign site […]
Romania will have a manual for its touristic brand
At the end of October, Romanian Minister of Regional Development and Tourism will publish a touristic brand’s manual, in 5,000 copies, from which 2,000 will be in English, according to […]
A consortium of agencies will advertise Bulgaria to Bulgarians
Bulgaria’s Economy Ministry tries to convince Bulgarians to spend their vacations in the country, via a national campaign that will run in December and will be declined on TV channels, […]
Romanian Tourism minister: Touristic brand’s leaf issue was solved
Elena Udrea, Romanian Regional Development and Tourism minister, said that the fake problem of the leaf in Romania’s touristic brand was solved by the disappearance of the foreign site that […]
Romanian tourism might go on Facebook
Romanian tourism might go on Facebook after representatives of Romanian Ministry of Regional Development and Tourism met Mark Cowan, Head of Emerging Markets CEEMEA – Facebook, to discuss the ways […]
TBWA Bucharest, about the pitch for Romania’s tourism brand
According to a press release, TBWA Bucharest was involved in all the pitch process that aimed to chose a company to create the Romanian tourism brand. The consortium the agency […]
In the spotlight: The leaf stays
UPDATED: includes info regarding the members of the Brand Council. Ziarul Financiar, the main Romanian financial daily, published the list of the 33 people that were part in the Brand […]