The Romanian leaf might appear on all Romanian food products

Branding, Marketing

The Agriculture minister Valeriu Tabara proposed that every Romanian food product to have a label that includes the tourism brand leaf and said also that there will be organized campaigns with Italy, Greece, Cyprus, Tunis and Bulgaria in order to promote the honey, fruits and the sheep meat.

According to Mediafax, the minister thinks that the branding leaf present on a packaging might make the buyers more trustfull and more willing to buy that product.