Tag: women
Ioana Filip from McCann Bucharest, juror at Clio Awards
Ioana Filip, Group Creative Director McCann Bucharest, is one of the jurors in the first jury dominated by women in Clio Awards festival’s history. For the first time, the winners […]
Reveal Marketing Research: Romanian men to spend more money on presents for Holidays
According to a Reveal Marketing Research study on consumption habits around winter holidays, 60% of Romanians intend to spend at least the same amount of money they did last year in […]
L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”
L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”, supported by the brand Accord Parfait. The campaign aims to prove the diversity of Romanian women’s […]
A campaign to raise awareness among Romanian women on dangers related to mugging, signed by Mercury360
Mercury360 signs, for Romanian Police, a new campaign – ‘The Purse” – aiming to raise awareness among Romanian women related to the danger of them being mugged. The agency’s insights […]
BRAT: Romanian women use internet more than men
According to SATI and SNA Focus – 2 BRAT studies, Romanian women use internet more than men, with over 54% pages viewed online being seen by women. Women also represent […]
Women from Paparazzi Generation, a new HumanGraphExperience
HumanGraphExperience continues with “Women from Paparazzi Generation”, which analyzes the importance of the image for young women aged 14-24 y.o. Once with tech development (mobiles with performant cameras, photo cameras […]
Clio wants balanced juries, including equal number of male and female ad professionals
CLIO Awards, international advertising, design and communications competition, issued a call to action to the advertising community worldwide to nominate a gender-equal juror committee for its 2014 competition so it […]
The Secret Service tempts women with Kinder Bueno
Kinder Bueno and The Secret Service launched a campaign during which the women are tempted with 100 bags-jewels. The campaign amplifies the power of temptation, that defines the emotional discours […]
Ivatherm chose Grey-G2 Romania for its 1st ATL campaign
The 1st Romanian company of dermato-cosmetics for women, Ivatherm, chose Grey-G2 Romania to make its first ATL campaign. The campaign started on October 5th 2012, with a TV ad with and […]
Avon Cosmetics Romania launched “Avon Likes you” campaign
Avon Cosmetics Romania launched “Avon Likes you” campaign, that aims to give “likes” to women that trust in themselves, are courageous and independent. The campaign encourages women to be themselves […]