Avon Cosmetics Romania launched “Avon Likes you” campaign, that aims to give “likes” to women that trust in themselves, are courageous and independent. The campaign encourages women to be themselves and comes with a fresh and trendy brand image and a funny communication approach.
In a world where brands try to earn likes from people, we don’t ask for them, we offer them! Avon encourages women to be trustful and give likes to all that show themselves as they are, with sincerity, grace, style and courage
PR & Advertising Manager Avon Romania
The campaign runs between July and December and will be promoted online and offline, with a dedicated section on Avon Romania’s Facebook page and a TV ad already up and running. Also, in what concerns OOH executions, there are already branded buses in Bucharest that are sending to the wide public campaign’s message.
The main component of the campaign is a series of TV ads that will be broadcasted in different periods of time, with the ads presenting beautiful stories in which every woman will find herself.
“Avon Likes you” is part and completes the campaign “For 15 years, we are growing together”, launched in 2010, when the company celebrated 15 years of presence on Romanian market.
According to IQAds, the Romanian agencies involved in this campaign are Gavrila si Asociatii, Kinecto and Starcom.