Month: January 2012
New options launched for Facebrands PRO
Facebrands PRO, service for monitoring, analysis and management for Facebook communication activities, launched new options that complete the services offered before: Scheduled Facebook publishing – Facebrands PRO clients can publish […]
Deloitte survey: Companies should be measured by their societal purpose
At the World Economic Forum 2012, Deloitte Touche Tohmatsu Limited (DTTL) will share the results of a global survey exploring business leaders’ attitudes on the purpose, impact, and leadership of […]
UPDATED: “The cookie challenge” – good practices and regulations on behavioral advertising
“The cooking challenge” seminary, scheduled for January 26th, was postponed and a new date will be announced in the following period. The postponing was made because the foreign speakers that […]
Tree Works made “2011 Retrospective in Social Media”
Tree Works made the 2011 retrospective in Social Media, an analysis launched today that presents the activity of the main social media channels and rankings with the most visible items […]
ePayment rebranded as PayU Romania
ePayment, Romanian online payment solutions provider, is, starting January 23rd, PayU Romania, the last stage of company’s rebranding process that started 6 months ago. PayU is a new name, but […]
Study: Smartphones and tablets are driving shift in European media consumption
comScore and Telefónica Germany made public the results of “Connected Europe” study, that concludes that smartphones and tablets drive shifts in European media consumption. Not too long ago, consumers depended […]
Lowe & Partners and GolinHarris are Praktiker Romania’s agencies; so is United Media
Following a pitch organized in 2011, Praktiker Romania selected the agencies Lowe & Partners and GolinHarris Bucharest for integrated creative, strategy, BTL, PR and digital services. The pitch was attended […]
GMP PR, finalist at PR News’ CSR Awards
Romanian GMP PR is one of the finalists in Video Initiative category awards at PR News’ CSR Awards (USA). In the same category, GMP PR and its client, Sensiblu Foundation, […]
The cultural marketing agency Forward wins global creative duties for Pernod Absinthe
After a 96 year-ban, on May 17th 2011 Pernod Absinthe could once again celebrate its ancestral libation under the “Absinthe Supérieure” label. To generate awareness and excitement around its liquor […]
Cannes Lions 2012 to launch Branded Content & Entertainment Category, with Avi Savar – Jury President
Cannes Lions – will reward creativity in branded content & entertainment, defined as the creation of, or natural integration into, original content by a brand. Avi Savar, Founder and Chief […]