ThinkDigital Romania to handle exclusively the online sales for Mediafax Group starting Jan 1st 2016
ThinkDigital Romania announced that it takes over exclusively, starting January 1st 2016, the online sales for Mediafax Group, confirming – via a release published in IQAds – an information distributed yesterday on several Romanian blogs, starting with the one belonging to Orlando Nicoara, former General Manager of the mentioned media group.
Taking over the online sales for Mediafax Group, ThinkDigital becomes the leader of SATI (Audience and Internet Traffic Study by BRAT). With Mediafax’ assets added to the portfolio, Thinkdigital will offer to online advertising clients and media agencies 13 websites who had (in November 2015, according to SATI) over 14.2M unique visitors in Mediafax network and other 25 websites with over 19.1M unique visitors in ThinkDigital’s network.
As a considerable amount from the online advertising budgets are absorbed by global players, consolidating the local offer is a logical step in market’s maturation. I trust the team that our former colleague Dragos Stanca built as an entrepreneur during the last few years, combining the local expertise with the one of the international network is part of, will be able to valorify to the max the efforts of our teams of professionals that work today for Mediafax brands
Adrian Sarbu,
Founder & General Manager Mediafax Group.
When a leader in quality content production joins forces with a group with strength in digital marketing tech and sales, the message we’re sending is clear: in an extremely complex environment, the local industry cannot reach the global standards other then via constant investments and consolidation. I am convinced that, together with Adrian Sarbu and my former colleagues in Mediafax, we will launch extremely interesting proposals and projects starting with the years that comes
Dragos Stanca,
Partner & Representative Think Digital Group Romania.
Mediafax Group owns and publishes some of the most known media brands in Romanian market: the news agency Mediafax, Ziarul Financiar, Gandul.info, ProSport, The One, Ce se intampla, doctore? (What happens, doc?), Business Magazin or Descopera (Discover).
TDG (Think Digital Group) is active in online media and sales (ThinkDigital), adtech and programmatic advertising (TailWind / Project Agora) and digital marketing (ForestView), together with important local publishers and major global partners like Facebook, Skype, Shazam, AppNexus or Sizmek. The group is present in 6 countries in CEE and UAE. In Romania, ThinkDigital is also the organizer of ICEEfest, one of the most important international festivals dedicated to the internet and which are taking place in the region.