Category: Branding
LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign
Premium skincare brand LANEIGE has appointed Jung von Matt HANGANG to lead the global push of its Bouncy & Firm (B&F) Serum campaign – uniting immediate impact with long-term performance […]
Legal AI Legora got Jude Law to front its global brand campaign
After raising $550 million at a $5.5 billion valuation, Legora is upping the ante with its first global brand campaign. With the US, UK and the Nordics as priority markets, […]
BBH books LastMinute.com
Creative agency BBH has been appointed by the European leader in Dynamic Holiday Packages, lastminute.com, to develop a new brand platform for key European markets. Deemed as “under 30 days”, […]
West Japan Railway Company and Saffron unveil brand strategy and identity, positioning Setouchi as Japan’s “Third Destination”
West Japan Railway Company (JR West) and Saffron Brand Consultants today unveiled a new brand strategy and visual identity for the Setouchi region, positioning it as Japan’s “third destination” for […]
Leroy Tremblot wins Moët & Chandon’s Formula 1 branding
In 75 years of Formula 1, Moët & Chandon champagne has been part of the sport’s greatest moments of celebration: Fangio, Lauda, the Prost–Senna rivalry, Schumacher, Hamilton… The Maison, which […]
Hair extensions brand Bellami, global brand campaign with Fred & Farid
For its first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the […]
BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen
BUMBU’s remarkable global performance has far outpaced the rum category average, becoming the key driver behind overall growth. According to the IWSR Global Trends Report 2025, premiumization continues to hold […]
Müller launched humorous new Bliss campaign which pokes fun at the seriousness of the luxury category
Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce […]
The creative shop AIN’T launched DOZZ, the first soup in a can on the market
AIN’T signed DOZZ’s launching campaign, branding and design. Produced by FoodVision, the natural soup in a can also brings with it a new product category, previously non-existent on the market. […]
„You. Intensified.” with Syoss – the 2025 relaunch opens a new intense chapter in the brand’s story
Syoss proudly marks a new chapter under the signature “You. Intensified.”, with a major relaunch that reconfirms the brand’s mission: to deliver professional performance at every stage of hair transformation. […]