Branding

Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio

Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva embarks on a…

Norwegian appoints Adelphoi as official music partner

Adelphoi has won the business of Norwegian, with the music agency to work directly with Norwegian, to develop its sonic identity and craft music across all facets of its business. As its new…

Jazz and Rogalski Damaschin awarded at the „Valori de Romania 2017” Excellence Gala

In front of over 200 top managers in companies, entrepreneurs, culture people, sports men and investors, the Biz magazine team awarded, during the “Valori de Romania” (Values of Romania), 34 of the most…

BETC Paris adds new creative talent

Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency announces the hire…

Zenith launched a new global brand vision and identity

Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move is the…

For Canada 150, Roots wants Canadians to “Be Nice”

  In celebration of Canada’s 150th anniversary, Canadians from coast to coast are redefining what it means to be nice thanks to Roots Canada’s Be Nice campaign. Launched in conjunction with an online…

Jameson reopens iconic distillery after €11m refurbishment, works with TBWA\Dublin on launch 

The new-look brand home of Jameson Whiskey has opened its doors to the public following an €11 million investment. Jameson Distillery Bow St., located in Smithfield, Dublin, was officially opened by the Minister for…

Disneyland, Paris and Ile-de-France, joint campaign to promote tourism in Paris and region

Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and of its region. Disneyland Paris is Europe’s number…

The Partners’ study: Post-Brexit, British brands experience an identity crisis

Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK…

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