Branding

BT launched its biggest brand campaign in 20 years, ‘Beyond Limits’

BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove…

Knowhow share: The natural fit of content and KPIs

With the rise of Social media platforms, new and better ways appeared to distribute content. And there are not only new distribution means that appeared, but also new ways one can drive engagement….

Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium

Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best Global Brands report…

CN8 Unstoppable – Cristina Neagu, 4 times best handball player in the world

Romanian agency Rusu+Bortun Brand Growers was responsible for crafting the branding for Cristina Neagu, Romanian sportswoman designated 4 time the best handball player in the world. Cristina is an athlete with strong ambition,…

Tedi Migdalovici: On Personal Branding, on a personal note

I see there is a trend subtly condemning Personal Branding. Somehow I understand – there are so many “Adibas – like” players on the market, saying they are experts, without having the slightest…

Channel Factory reveals results of brand suitability survey

Channel Factory​, the world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides…

Rusu+Bortun Brand Growers signed Dendrio’s rebranding

Rusu+Bortun Brand Growers conducted the rebranding process for Dendrio, IT services integrator and part of Bittnet, the first IT company listed on stock exchange in Romania and national leader in IT training solutions….

Gerovital is the most powerful Romanian brand in 2019, according to Biz magazine

Gerovital is the champion of the most powerful Romanian brands in 2019. This year the brand overtook Borsec in the top created by Unlock Market Research, for the Biz magazine. The following spots…

Interbrand launched a new brand identity for Peace One Day

Global brand consultancy Interbrand announced the launch of its creative rebrand for non-profit organisation Peace One Day. The new brand identity, which sees the unveiling of a new logo and visual identity aligns…

Cannes Lions published 2019 Global Creativity Report

Cannes Lions announced the release of the 2019 Global Creativity Report, the industry-leading resource for creativity and effectiveness benchmarking. The report has been extended this year, with contributions from partner company WARC, the…

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