Branding

Netflix released “Concrete Football”, a documentary created by agency Yard

« Concrete Football », a first of its kind film about the culture of street football, is available on Netflix. The deal, forged by Yard, producers of the documentary, and Netflix, underscores the ability of…

New visual identity and slogan for UPC in Romania

Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity and entertainment experiences…

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for all the TVs…

Aura Corina Chiorean on G7’s rebranding and a radical change in business approach

With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration at Maastrich School…

Conran Design Group creates new global Danone brand identity 

Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity.  The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone…

Publicis Groupe partners with Alibaba to work in Uni Marketing

Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched  a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework…

Conran Design Group to develop Whale and Dolphin Conservation 30th anniversary brand identity

Leading wildlife charity, Whale and Dolphin Conservation (WDC) has appointed award-winning brand design agency, Conran Design Group, to develop a brand identity and collateral for the charity’s 30th anniversary. The campaign includes developing WDC’s 30th anniversary identity…

Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio

Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva embarks on a…

Norwegian appoints Adelphoi as official music partner

Adelphoi has won the business of Norwegian, with the music agency to work directly with Norwegian, to develop its sonic identity and craft music across all facets of its business. As its new…

Jazz and Rogalski Damaschin awarded at the „Valori de Romania 2017” Excellence Gala

In front of over 200 top managers in companies, entrepreneurs, culture people, sports men and investors, the Biz magazine team awarded, during the “Valori de Romania” (Values of Romania), 34 of the most…

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