Branding

The Partners’ study: Post-Brexit, British brands experience an identity crisis

Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK…

6th edition of Romanian WIAD, to take place in Iasi on February 18th

Romanian agency Grapefruit will organize the 6th edition of Word Information Architecture Day in Romania in Iasi, on February 18th. The conference, which is organized in Iasi for the first time, will focus this…

Cawley Nea\TBWA announces new ECD, rebrands as TBWA\Dublin

Cawley Nea\TBWA has rebranded as TBWA\Dublin, marking a new chapter in the company’s development. The move is intended to better reflect the ‘Re-founders’ culture at the heart of the agency, which acknowledges the process…

Romanian LaDorna brand relaunches with a new visual identity for its dairy products

Romanian brand LaDorna, one of the most known milk and dairy brands in the country, ends the year with a strategic image change, the most important project the brand had in 2016. Following…

WineWay, new market concept launched by Foodwise for Halewood on Romanian market

Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the client, who wanted…

Ladies First did it again

Diana Papuc, Group Creative Director at Leo Burnett is the Romanian Juror at Eurobest 2016, while the Art Director Miruna Macri was the first Romanian representative in the “See it, Be it” program…

FCB Bucharest rebranded Baneasa Shopping City

Starting the current autumn, Romanian commercial center Baneasa Shopping City has a new visual identity and a new positioning signed by FCB Bucharest. Under the slogan “All in the name of fashion”, the…

Biz magazine presented 2016’s most powerful 100 Romanian brands

  The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study realized by the…

Prophet unveiled a new and modern look for AEG

Brand and marketing consultancy Prophet has revealed its redesign for AEG, a leading home appliance brand.  Prophet was tasked with creating a striking, visual identity to deliver the brand’s new direction and overhauling…

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