Branding

Conran Design Group appoints Laura Bzdek to launch San Francisco studio

Global branding and design agency Conran Design Group has appointed Laura Bzdek as Managing Partner to open its San Francisco studio with a view to drive awareness and growth for Conran Design Group…

Hochland Romania – rebranding and new brand campaign with 5 agencies

After 25 years of presence on Romanian market, Hochland decided to reinvent itself and to launch a new brand communication campaign redefining its universe and illustrates a new attitude. The campaign includes internal…

Oscar Downstream has a new image

It is said that the value of a company, a person or a group is given by the sum of the individual values and the way in which they are held day by…

Brandient designed the identity for Singapore’s Geneco 

Brandient designed the identity for Geneco — the new brand on the consumer electricity market in Singapore, building on the strength of the wider YTL Group of companies. Geneco is powered by YTL’s Seraya Energy, a long…

Serviceplan creates Le BECK’S: a luxury design twist on the beer can from Germany’s legendary beer brand

For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of…

Romanian agency Rusu+Bortun celebrates 10 years of activity

For the Romanian marcomm market the 1st of June is not only Children’s Day – became also a national holiday – but also the day of the launch of the strategy and brand…

Spotify – Media Brand of the Year at this year’s Cannes Lions

Cannes Lions announced that Spotify will receive the 2018 Media Brand of the Year distinction, to be accepted by Daniel Ek, co-founder, Chairman and Chief Executive Officer, on behalf of the company and…

Brand loyalty: chronicle of a death foretold

by Ionut Rosca, Behaviour Planner at g7 Romania Brand loyalty has been on everyone’s lips these past years, with some voices prophesizing a sense of impending doom in response to profound cultural shifts and to…

Transitions (Essilor) choose French agency Animals to manage its communication

Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched at the beginning…

Media iQ becomes MiQ and repositions to become leading marketing intelligence company

Media iQ launched recently its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing industry to fully…

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