Branding

Roxana Ciuhulescu – brand ambassador for SsangYong in Romania

SsangYong Romania announced a partnership with the TV presenter Roxana Ciuhulescu, a collaboration that marks the start of the new SsangYong campaign on local market. With the new campaign, WAE Ltd, SsangYong’s importer…

Zenith: Brands must reorganize to maximize e-commerce growth

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding from Zenith’s latest…

Branding specialist Brandient appoints Cristina Micu as its new Managing Director in Romania

Branding specialist Brandient announced the appointment of Cristina Micu as Managing Director of its Romanian office, an appointment that started producing effects on October 15th. The creation of the Managing Director position for…

Virtuo launches its new brand platform with 84.Paris

After winning mobile-based car rental agency Virtuo in a pitch this past May, independent Parisian agency 84.Paris is excited to launch the application’s new communication strategy. The app, a revolutionary car rental start-up…

Ogilvy UK has a new leadership team

Ogilvy UK announced a newly-formed leadership team, bringing to life the agency’s mission to serve as an integrated creative network that Makes Brands Matter. The agency’s new line-up also sees the debut of…

Apa Nova repositions and gets a new visual identity

Apa Nova launched a face lift process of its visual identity and a new company positioning, following the modernization and the re-configuration of the business model through which it passed in the last…

The event Rebels and Rulers to take place in Bucharest 25 – 26 October

The international journal Brandingmag brings in Romania over 20 top experts in branding, marketing and technology, that work with important names such as IBM, ING, McDonald’s and Mastercard, during the most complex business…

Aoro by Notino finalizes the rebranding process and becomes Notino

Aoro by Notino, the online store specialized in beauty products, finalized the rebranding process, bringing the clients in Romania a series of events and special offers. The biggest European online retailer, with the…

JYSK Romania runs an employer branding campaign

JYSK Romania, part of the Aarhus founded Scandinavian group JYSK Nordic, started a campaign of employer branding, aiming to attract new employees and retain the existent ones. “Scandinavian style jobs” highlights the benefits…

Rusu + Bortun work on a CSR platform for Orange in Romania

Romanian agency Rusu+Bortun created an identity to represent the CSR projects and initiatives that Orange Romania is already running for years. The new identity is completed by a dedicated platform, “For Tomorrow”, with…

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