Branding

Interbrand launched a new brand identity for Peace One Day

Global brand consultancy Interbrand announced the launch of its creative rebrand for non-profit organisation Peace One Day. The new brand identity, which sees the unveiling of a new logo and visual identity aligns…

Brandient-designed Agora identity wins Graphis Silver Award

The innovative and witty brand identity created by Brandient for Agora Floreasca gourmet mall in Romanian capital Bucharest was awarded a Graphis Silver Award, and it is featured in the Graphis Design Annual…

Rebranding Creativity 2019 to take place September 13-14th in Cluj-Napoca

Rebranding Creativity 2019– the first Applied Creativity and Creative-Problem-Solving conference in the CEE, organized by Crea-Est and supported by RSM Romania, as the event’s strategic partner, will take place in Cluj-Napoca, Romania. Consultants,…

New brand identity for pastel

The communication agency pastel repositions itself and has a new brand identity, following an ample transformation process which led to changing the business model in the context of a constantly evolving industry. The…

FEPE International to rebrand as World Out of Home Organization

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, is to rebrand as the World Out of Home Organization. The move, to…

Häagen-Dazs changes its visual identity

Starting this month, Häagen-Dazs, the world number one super premium ice cream, distributed in Romania by Maresi Foodbroker, changes its visual identity, putting the accent on the extraordinary that each one of us…

pastel gives voice to the rebranding campaign Autism Voice

„Rică nu știa să zică” (“Rică didn’t know how to say”) is the story of thousands of children with autism, that pastel told together with actors Marius Manole and Andi Vasluianu during the…

Jessalynn Chen joins Brandient as Business Director Asia

Brandient, the award-winning branding and design company with offices in Eastern Europe and Singapore, has recruited Jessalynn (“Jess”) Chen as Business Director, Asia. Jess will be based in Singapore and will lead the…

Brazilian content producer Globo released an interactive online brand book

Globo – the largest Latin American producer of exclusive, multigenre and multiplatform content – unveiled its updated brand values, personality and identity guidelines. The move reinforces Globos mission of upholding clear and open…

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