Branding

Brandient designed the identity of the Romanian national football team

One year ahead of the modern Romania’s centenary, Brandient created the first visual identity for the National Football Team, which would also celebrate its first 100 years in 2022. This identity establishes the…

Rebrand for Allianz Worldwide Care, turns into Allianz Partners

Allianz Worldwide Care changed its name, in the start of November, into Allianz Partners, and its international health and life insurance products and services are now being promoted under the ‘Allianz Care’ product…

Anomaly created a radical new campaign for Coty brand Sally Hansen

Anomaly creates the 1st ever global brand campaign for the Coty brand founded by the iconic leader, innovator and entrepreneur, Sally Hansen. The “Self-Made Beauty” ‘s TVC, online-video and brand campaign are also…

Vodafone Romania launches new brand positioning campaign

Vodafone Romania launches new brand positioning campaign as part of Vodafone Group’s repositioning, which represents a significant evolution of the brand strategy and visual identity worldwide and is built around the strapline “The…

Coley Porter Bell hires former Dragon Rouge Creative Director, Steve Irvine

Award-winning brand design agency, Coley Porter Bell, today announces Steve Irvine has been appointed as its new Creative Director. Starting the role from today, Irvine will report into James Ramsden who joined as…

M&C Saatchi Abel signs the identity for Zeitz Museum of Contemporary Art Africa

The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C…

Netflix released “Concrete Football”, a documentary created by agency Yard

« Concrete Football », a first of its kind film about the culture of street football, is available on Netflix. The deal, forged by Yard, producers of the documentary, and Netflix, underscores the ability of…

New visual identity and slogan for UPC in Romania

Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity and entertainment experiences…

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for all the TVs…

Aura Corina Chiorean on G7’s rebranding and a radical change in business approach

With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration at Maastrich School…

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