Branding

New brand identity for pastel

The communication agency pastel repositions itself and has a new brand identity, following an ample transformation process which led to changing the business model in the context of a constantly evolving industry. The…

FEPE International to rebrand as World Out of Home Organization

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, is to rebrand as the World Out of Home Organization. The move, to…

Häagen-Dazs changes its visual identity

Starting this month, Häagen-Dazs, the world number one super premium ice cream, distributed in Romania by Maresi Foodbroker, changes its visual identity, putting the accent on the extraordinary that each one of us…

pastel gives voice to the rebranding campaign Autism Voice

„Rică nu știa să zică” (“Rică didn’t know how to say”) is the story of thousands of children with autism, that pastel told together with actors Marius Manole and Andi Vasluianu during the…

Jessalynn Chen joins Brandient as Business Director Asia

Brandient, the award-winning branding and design company with offices in Eastern Europe and Singapore, has recruited Jessalynn (“Jess”) Chen as Business Director, Asia. Jess will be based in Singapore and will lead the…

Brazilian content producer Globo released an interactive online brand book

Globo – the largest Latin American producer of exclusive, multigenre and multiplatform content – unveiled its updated brand values, personality and identity guidelines. The move reinforces Globos mission of upholding clear and open…

KPMG launched in Romania a new employer brand campaign, “Open for talent”

KPMG Romania launched a new campaign of employer branding, with the tag line „Open for Talent”, encouraging the expression of individuality, originality and personality of potential employees and bringing in focus an important…

Turkish Airlines has unveiled a new brand identity, by Imagination

Coinciding with its 85th anniversary, Turkish Airlines has unveiled a new brand identity, designed by global experience agency, Imagination. The news coincides with the full-service launch of the new Istanbul Airport, Turkish Airlines’…

Clever launched a new brand repositioning campaign with DDB Romania’s help

The advertising agency DDB Romania signed a new positioning for the brand Clever, as well as a campaign image alongside it.  Based on a rigorous research, in partnership with D&D Research, done on…

The Times and The Sunday Times revealed new brand campaign

The Times and The Sunday Times have launched their integrated Politics. Tamed. advertising campaign to reinforce the newspapers’ commitment to keeping readers well informed in confusing times. The full brand campaign portrays politicians…

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