Branding

Transitions (Essilor) choose French agency Animals to manage its communication

Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched at the beginning…

Media iQ becomes MiQ and repositions to become leading marketing intelligence company

Media iQ launched recently its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing industry to fully…

Romania: ZebraPay becomes SelfPay following an extensive rebranding process 

  ZebraPay, company specialized in providing self-service payment solutions, becomes SelfPay, following an extensive rebranding process that represented an €350,000 investment. The new identity positions SelfPay as leader on the self-service terminal market with transforming the…

French Best Brands: Amazon, Google, Samsung and Michelin – winners of the 1st edition

On 5th of March took place the inaugural French edition of  Best Brands, an event to be held annually and which singles out the most successful brands from several different European countries, following…

Genever brand yields a taste of the Dutch capital with ‘The Original Spirit of Amsterdam’

Recently released, ‘The Original Spirit of Amsterdam’ is a new film from the oldest distilled spirits company of its kind in the world. Founded in the Dutch capital in 1575, the brand is…

Mindshare UK promotes Fleur Stoppani to Chief Client Officer

Mindshare UK, part of WPP, announced that Fleur Stoppani has been promoted to Chief Client Officer. Joining the leadership team, Fleur will be responsible for leading and evolving the agency’s approach to delivering…

State Grid electrifies Utilities Brand Ranking, Enel emerges as the strongest brand

State Grid, the electric utility giant from China, has made a commanding entrance to the Brand Finance Utilities 50 league table. With a brand value of US$40.9BN, over four times more than France’s…

Formula E partners with Prophet on rebrand

Global brand and marketing consultancy Prophet announced the completion of a rebranding effort for the ABB FIA Formula E Championship, the electric street racing series. Formula E engaged Prophet to creatively reframe the series,…

Parisian company Black[Foundry] created new Dacia’s typography

Parisian company Black[Foundry] created DaciaSpirit, a new font for the car brand, that rethought its brand environment once with the launch of the New Duster in September 2017. The introduction of the new font…

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