Business

Knowhow share: The natural fit of content and KPIs

With the rise of Social media platforms, new and better ways appeared to distribute content. And there are not only new distribution means that appeared, but also new ways one can drive engagement….

The Balkan Hub, first of its kind regional network of independent communications agencies given official start in Sofia

At a high-profile event on 8 Oct. in Sofia, Bulgaria, an alliance of seven communications agencies from Southeast Europe was officially announced in the presence of top managers of leading local and international…

Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium

Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best Global Brands report…

Why Gamification as a business strategy is A Customer-Centric Approach?

With the world of around affected more and more by reviews, influencers, recommendations and other, the rise of consumers’ affected decisions is having more and more of an impact over businesses. And, in…

KPMG Legal Romania makes a strategic move in Technology, IP and Privacy advisory by absorbing the law firm Fernbach & Partners

KPMG Legal Romania, a member of the KPMG Global Legal Services (GLS) Network, and Fernbach & Partners, a Romanian law firm dedicated to technology, digital media, IP and privacy, have decided to join…

BDO and WARC report: Global MarTech market hits $121.5BN

The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on…

Deep Tech event Codiax to bring on stage experts from Oxford University, Samsung, Volvo, Grab and Cisco

Codiax, the only event in Eastern Europe dedicated to Deep Tech, brings into the spotlight the newest discoveries and innovations within the industry. The event, which reached its 3rd edition and is limited…

Druid and IT Assist – tech partnership to give a voice to Druid chatbots

Druid, company specialized in developing chatbots for Entriprise style organizations, announced it closed a tech partnership with IT Assist, specialized in development of complex solutions of cloud infrastructure and development of business app,…

Channel Factory continues expansion in the UK, Russia and Denmark with senior hires

Channel Factory, the world leader in content alignment, brand suitability and ad performance on YouTube, announced a series of strategic additions to their European team, including Ajay Daved, Mark Butt, Juliet McCutcheon Idan…

Nordea reveals results of Cavai Chatbot advertising campaign with 4.4% conversion rate

Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform,…

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