Business

Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio

Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva embarks on a…

GPeC study: Romanians preferences when shopping online

According to a study made by GPeC and iSense Solutions, Romanians are visiting online stores 3-4 times a week and 77% are buying at least twice a year from the same online store. When…

MSQ Partners appointed as pan-European content agency for Hertz

MSQ Partner agencies, Stack and Smarts Communicate, have been appointed as the joint pan-European content agency for Hertz. They won the account following a competitive six-way pitch. Stack, specialists in customer acquisition and…

Zenith launched a new global brand vision and identity

Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move is the…

Notino appoints Gabriela Lungu as its Global CMO, starts rebranding of Romanian Aoro

Starting March 1st, Gabriela Lungu was appointed Global CMO of Notino, international group founded in 2004 by Czech entrepreneur Michal Zámec. The company has its global headquarter in Brno (Czech Republic) and offices in…

Grey Brasil signs Color of Corruption, aimed to monitor and expose corrupt Brazilian politicians to the public

A new nonpartisan, anti-corruption program — Color of Corruption— exposes Brazilian politicians condemned, cited or investigated in official courts, intending to help voters make more informed decisions ahead of Brazil’s 2018 elections. Reclame Aqui…

Geometry Global to handle integrated communication for Metro in Romania

Geometry Global and Metro Romania closed a strategic partnership for the next three years, which sees Geometry coordinating locally the integrated communication services for the company. The agency tool over the reigns over…

Fifth Dimension, ready to introduce you in the virtual reality game, at East European Comic Con 2017

Fifth Dimension, the only Virtual Reality escape room in Bucharest, Romania, is present this weekend at East European Comic Con 2017, the large scale event that targets lovers of movies, TV series, comics…

RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…

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