Business

Thomas Hofmann takes over as Chief Marketing & Digital Officer of Romanian pharmacies chain Dona

Romanian pharmacies chain Dona consolidates its top management team by appointing Thomas Hofmann in its Board. Hofmann will be Dona’s new Chief Marketing&Digital Officer and has the mission to influence company’s marketing strategy…

Ebiquity appoints ISBA’s Debbie Morrison as Managing Director, Global Partnerships and Events

Ebiquity, a leading, independent, marketing and media consultancy, has announced the appointment of Debbie Morrison as Managing Director, Global Partnerships and Events, based within its London office. Debbie brings extensive experience working with…

Electronic Arts selected Golin to coordinate its communication in Romania

Golin Bucharest was selected to handle the PR duties for Electronic Arts Romania, one of Electronic Arts studios, after it won a pitch organized by the console, PC and mobile games producer. Golin…

Tug acquired Sydney based Fourteen Digital

Tug, the global Digital Performance Marketing Agency, acquired Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies. Following on from Tug…

The Ozone Project appoints Craig Tuck from RadiumOne to target UK agencies and brands

The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, announced the appointment of Craig Tuck as Managing Director for its commercial division, Ozone Audience. Craig will be responsible…

AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The…

Joining Friends\ TBWA\ Bucharest, Dan Sendroiu will develop its strategy department

Dan Sendroiu, former BBDO and with 14 years of experience on Romanian advertising market, joins Friends\ TBWA\ Bucharest, bringing with him an extensive experience on local and international accounts, reflected in campaigns which…

Leo Burnett Bucharest is the new brand agency for Ursus brands

Starting October, Leo Burnett Bucharest is the new agency for Ursus premium brands: Premium, Retro, Cooler and Cooler Non Alcoholic. The agency won the account following a pitch in which were involved several…

Zulu unveils follow-up to its global viral sensation Say No to Spec

In 2015, a video called Say No to Spec went viral around the world and sparked a dialogue about ending a requirement for ad agencies to produce unpaid creative work in new business pitches….

Former research Director Cambridge Analytica, Chris Wylie to speak at Bucharest’s How to Web

How To Web 2018, a tech event with CEE reach and importance organized in Bucharest, announced a new international speaker for this year’s edition, Chris Wylie, former Research Director Cambridge Analytica who became…

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