Business

WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year

A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The…

World Class Romania appoints Golin to handle the company’s PR communication

Golin was selected as the PR agency to coordinate the corporate and consumer communication for World Class Romania, the largest health and fitness network in the country, after winning the pitch process run…

M&C Saatchi opens in Mexico City

M&C Saatchi, the world’s leading independent communications network, launches its latest office in Mexico City. The M&C Saatchi Network has a unique ownership model, with partners in each office having a significant equity…

New visual identity and slogan for UPC in Romania

Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity and entertainment experiences…

Efforts for inter-measurable Total Video eco-system in Romania

Info-Sanatate, GBD Research and Romanian Association for Indoor Advertising have made the first steps towards an inter-measurable Total Video eco-system in Romania, by introducing a Marketing ROI Multiscreen modeling for evaluating the effectiveness…

Josh King appointed as Senior VFX Producer @ Framestore

Framestore appointed Josh King as its Senior VFX Producer within company’s Advertising division.  Josh brings significant industry experience to the role, which will see him manage the increasingly sophisticated VFX of major commercials…

HBO’s Susan Glass Ruse Joins New York Festivals

New York Festivals, now in its 61st year, announced the appointment of Susan Glass Ruse to the position of Associate Executive Director of NYF’s International Advertising Awards competition. Ruse, an accomplished creative strategy…

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for all the TVs…

Aura Corina Chiorean on G7’s rebranding and a radical change in business approach

With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration at Maastrich School…

Bob Toma takes over the creative reins at Romanian Rusu+Bortun  

Bob Toma, Senior Romanian creative with over 14 years of experience within the ad industry, took over the creative reins at Rusu+Bortun as agency’s Creative Director, in charge for all agency’s work for local…

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