Marketing

M&C Saatchi Merlin launches Social Influencer Division

M&C Saatchi Merlin has launched a new division specializing in social influencers, demonstrating the agency’s further growth into contemporary talent management. Launched on May 24th, the new division will be led by Richard…

IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark

IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study,…

ADCE’s Creative Express to be held in Rome

ADCE’s Creative Express program will be hosted at Pi Campus in Rome on May 18-19 2017 and is organized by Art Directors Club for Europe in collaboration with Pi Campus. A true tour of…

Norwegian appoints Adelphoi as official music partner

Adelphoi has won the business of Norwegian, with the music agency to work directly with Norwegian, to develop its sonic identity and craft music across all facets of its business. As its new…

GPeC study: Romanians preferences when shopping online

According to a study made by GPeC and iSense Solutions, Romanians are visiting online stores 3-4 times a week and 77% are buying at least twice a year from the same online store. When…

Dan Mogosanu: “We offer the clients a completely stress-free experience in working with an agency”

Bachelor in Communication and Public Relations from the University of Journalism and Mass Communication, he started working in advertising in 2003 at Funky Business. After 11 years of experience in marcomm and being…

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO is the first…

Connected wins the Cannes Young Marketers competition @The Alternative School for Creative Thinking

Florentina Dumitru and Stefania Bugan– the two members of team Connected won the Young Marketers Competition, after intense training sessions and rigorous selection, during the 13th semester of The Alternative School for Creative…

Eastern European Comic Con 2017: Geeks, games, adventures and advertising

Righ now it’s high time to be a gamer. In the last few years the YouTube gaming community has gone mental. I remember the times when playing games was just a pastime hobby…

V/ART – where Virtual Reality meets art- takes place in Bucharest, on 26-28 May 2017

Realities and Gateway VR invite the people passionate about virtual reality in club Play, Bucharest, 26-28th of May 2017. With the support of Google Tilt Brush, the visual artists enter the virtual reality,…

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