Marketing

Thomas Hofmann takes over as Chief Marketing & Digital Officer of Romanian pharmacies chain Dona

Romanian pharmacies chain Dona consolidates its top management team by appointing Thomas Hofmann in its Board. Hofmann will be Dona’s new Chief Marketing&Digital Officer and has the mission to influence company’s marketing strategy…

UK’s Department for Education (DfE) appoints M&C Saatchi as lead agency for Apprenticeships

Following a competitive CCS pitch process, The Department for Education (DfE) have appointed M&C Saatchi as lead strategy and creative agency for Apprenticeships. M&C Saatchi will be responsible for the relaunch of the…

Electronic Arts selected Golin to coordinate its communication in Romania

Golin Bucharest was selected to handle the PR duties for Electronic Arts Romania, one of Electronic Arts studios, after it won a pitch organized by the console, PC and mobile games producer. Golin…

Tug acquired Sydney based Fourteen Digital

Tug, the global Digital Performance Marketing Agency, acquired Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies. Following on from Tug…

AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The…

Leo Burnett Bucharest is the new brand agency for Ursus brands

Starting October, Leo Burnett Bucharest is the new agency for Ursus premium brands: Premium, Retro, Cooler and Cooler Non Alcoholic. The agency won the account following a pitch in which were involved several…

Former research Director Cambridge Analytica, Chris Wylie to speak at Bucharest’s How to Web

How To Web 2018, a tech event with CEE reach and importance organized in Bucharest, announced a new international speaker for this year’s edition, Chris Wylie, former Research Director Cambridge Analytica who became…

25 speakers to get on stage of  GPeC Summit in Bucharest, on November 12-13

GPeC Summit is scheduled to take place in Bucharest on November 12–13 and will bring on stage over 25 speakers, from which 6 are renowned internationally speakers, most at their first presence in…

ARMO: Romanian e-commerce to reach €3.6BN in 2018

 E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of  €3.6BN in 2018, up 30% compared to 2017, with the pace of growth being higher…

Ebiquity expands its Agency Selection & Management service globally

Ebiquity, a leading, independent, marketing and media consultancy, announced the global expansion of their Agency Selection & Management service, which is part of the Media Management practice. Ebiquity’s Media practice provides the most…

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