Marketing

Google launches “Allan’s Story” showcasing how Zlto, a South African startup, is using the Web to address youth unemployment

South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job opportunities due to a lack of financial resources and necessary work experience. Allan van der…

Codiax 2019: 350 people with passion for deep tech meet up for the only profile event in Eastern Europe 

Codiax, event that reached the 3rd edition, achieved its purpose to bring together 350 professionals with passion for deep tech, in a context during which they were able to expand their professional knowledge….

KPMG in Romania launches The Romanian Market 2019 Customer Experience Analysis

After 10 years of global rollout, evaluating consumers’ appreciation of the experiences they have received from brands across a range of sectors in multiple countries, KPMG is pleased to announce the launch of…

Alternative School designated the winners of the Eurobest semester

Oana Oprea and Diana Cobzaru– that were present in competition as Meraki team / scooped the 1st place at the 15th edition of the Alternative School Fall Semester, after intensive training sessions and…

“We find inspiration in the people who want to promote their businesses better by using relevant content”

The content marketing has a series of very relevant characteristics for a brand communication, reason for which even Seth Godin names it “the only marketing left”: authentic, unique, efficient and perfectly calibrated for…

GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances

GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information regarding Romanians’ consumption…

Tomorrow starts RADAR – 3 days of art&tech

RADAR – Romanian Artists Developing Alternative Realities takes place this weekend, between November 1st-3rd,  and the visitors are expected at Uzina Electrică Filaret for an unique art & tech experience on Friday and…

Orhan Gorbon: How to skillfully navigate between two businesses

More than 50 boats run by teams from around the word enrolled in the 18th edition of the Bosphorus regatta. Behind the successful event, celebrating not only skilled sailors, but also Istanbul’s charming…

GfK: Europeans spend €14,739 per person in 2019

Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg have the highest…

McCann PR to handle Huawei’s communication in Romania

McCann PR Romania closed a partnership with Huawei Consumer Business Group, global leader in tech and innovation, as it was selected to handle company’s communication following a pitch that took place this year….

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