Marketing

Zenith: Search and social to drive 67% of adspend growth by 2020

2/3 of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts. Over this period, total spending…

Aoro by Notino finalizes the rebranding process and becomes Notino

Aoro by Notino, the online store specialized in beauty products, finalized the rebranding process, bringing the clients in Romania a series of events and special offers. The biggest European online retailer, with the…

Raluca Ghilea (Perceptum): “Intelligent marketing will be the king”

Innovation is everywhere around us. Only in Bucharest are over 50.000 active users of the bike sharing solutions, numbers that prove the existence of a big marketing potential for the brands that want to…

Pilsner Urquell teaches consumers how to perfectly pour a pint of beer

Pilsner Urquell, together with the recruitment project of the first tapster in Romania, launched an innovation in the consumers’ education field regarding the right serving of the beer. For two weeks, the people of…

Toyota SA, FCB Joburg created beaded billboard as Corolla love letter

Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time…

Peugeot unveils its new vision #UnboringTheFuture

Peugeot unveiled its new vision #UnboringTheFuture with a global film featuring epic concept car. The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving….

Alexandru Giboi (Agerpres Romania), elected General Secretary of EANA

Alexandru Giboi (Agerpres Romania) was elected General Secretary of European Alliance of News Agencies (EANA), on September 21st, during the EANA Conference held in Warsaw, Poland. Warsaw was, on September 20 and 21, the…

Mastercard: Romania ranks 5th in Europe in adopting the contactless technology

Contactless tech, developing with high speed, became the most used form of electronic payment in Romania, country which ranks 5th in Europe when it comes of the number of contactless transactions made in…

Publicis Media agencies named a Leader and a Strong Performer in a Forrester study

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester…

Andrea Bocelli, Keynote Speaker at 4thEdition of Best Brands Italia

Best Brands, the global benchmark of Brands, enters its 4thyear in Italy.  Keynote Speaker of exception at Best Brands in Milan on 14 November will be Andrea Bocelli, who will receive the ‘Innovation Award’. The…

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