Marketing

Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium

Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best Global Brands report…

Why Gamification as a business strategy is A Customer-Centric Approach?

With the world of around affected more and more by reviews, influencers, recommendations and other, the rise of consumers’ affected decisions is having more and more of an impact over businesses. And, in…

Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy

New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has revealed the growth…

The complex world of Influencers made simple

Anders Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation to…

Channel Factory reveals results of brand suitability survey

Channel Factory​, the world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides…

Anders Lange: Design thinking – why should you care?

Design thinking is up and coming, but why should you even care about that? Major brands like Nike are now using design thinking to break through the advertisement blindness. It is no longer…

Working with B2B, Part 4: What happens after?

What is the next step? The order is ready so what is going to happen now? Have you ever thought about what your B2B Client would love to see happening and what needs…

Brand Culture Inside and Out, main theme of Rebels and Rulers conference in Bucharest

International experts in marketing, branding, technology, and HR from companies like Heineken, Philips or UiPath are coming to Romania to equip Eastern Europe’s managers and entrepreneurs with efficient tools for solving pressing issues…

Working with B2B part 3: Carts and other stuff

When we look at B2B, something is always forgotten: What about the Cart? And the checkout? And what else could be important for your clients? Just think you have to deal with people and…

Open registration for the fourth edition of the NASA Space Apps Challenge Hackathon in Romania

The International NASA Space Apps Challenge 2019 Hackathon returns to Romania for the fourth time. The 48-hour Hackathon will take place between October 19 and 20, 2019, in Bucharest, Cluj-Napoca and Craiova, alongside…

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