Marketing

The Partners’ study: Post-Brexit, British brands experience an identity crisis

Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK…

The Alternative School opened the scholarship competition for its Cannes semester

The Alternative School opened the competition for the Young Lions Clients (Marketers) scholarships, dedicated to young clients specialized in marketing, communication, branding, strategy or creativity. The deadline to enter the competition is March…

TeComm Bucharest prepares for 2017 edition

TeComm Bucharest prepares for its 2017 edition, scheduled to take place at Radison Blu on April 26-27, under the tagline “Sell them your story!”. It will bring together national and international speakers and over 250…

DMF17: The most important trends in digital marketing this year, compiled in a free e-book

Digital Marketing Forum (DMF), the first event dedicated to Romanian online promo industry, is scheduled to take place in Bucharest, in February (23-24), at JW Marriott Hotel. At event’s 11th edition, its organizer…

Regional GM @eBay, to attend ecomTeam Romania in the end of March

Ilya Kretov, General Manager eBay Russia and Europe Emerging Countries, will be present for the first time in Romania in March (22-23), when he will attend to ecomTEAM, a regional event dedicated to…

WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit

UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to leave EU. According…

2Performant Network: 780,000 online transactions generated in 2016

In 2016, 2Performant.com generated over 780,000 transactions with a gross value of €39,4M for the 500 online stores in the network. The total number of conversions (sales and leads) reached to over 840,000, up 50%…

“Value of Advertising” report: Advertising brings significant benefits within EU

A newly released European report shows that each Euro invested in advertising brings 7 times higher benefits related to GDP, encourages innovation, insures the occupation of the work force and helps investments in important services….

Posterscope published OOH Predictions for 2017

Posterscope made public its predictions related to OOH-s evolution during 2017. As a list, Posterscope’s predictions can be resumed as it follows: More details on Posterscope’s predictions are available here:  

Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated

  Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The development of the…

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