Marketing

TeCOMM 2017: Expanding online shops to an international level

European business owners are paying more and more attention to the online medium. This renders their processes more efficient, reduces costs and helps to better mobilize clients. In this sense, Romania ranks last…

Tech and management consultancy BearingPoint challenges students to “Be an innovator”, offers €12,000 in prizes

Tech and management consultancy BearingPoint invites students to join “Be an innovator” competition of ideas and start-ups. The company looks for projects to match the “Go digital” motto and it offers prizes worth…

Tennis star Simona Halep becomes ambassador for Mercedes-Benz Romania

Mercedes-Benz Romania announced recently closing a long-term partnership with Romanian tennis star Simona Halep. This agreement is yet another move that underlines the assumed involvement of Mercedes-Benz in promoting performance and excellence and…

Jazz created one of the only 15 campaigns in the world awarded with Gold at Cannes and Effie

The campaign “Opreste barbaria, Salveaza Ciocarlia” (Save Our Songbirds), created by the Romanian independent agencies Jazz and Rogalski Damaschin, was declared as one of the only 15 most creative campaigns at an international…

Sun Plaza celebrated 7 years of sensations with pastel

Pastel, Romanian integrated brand experiences agency, developed and implemented a concept to mark the 7 years anniversary on local market for Sun Plaza mall. The agency won a pitch for the job and turned…

Ole Smoky Moonshine, a new brand launched by Cristalex on Romanian market

Cristalex launched in Romania a new brand, Ole Smoky Moonshine, introducing, in the same time, a new category of spirit drinks on the local market. “Moonshine’” – initially an illegal traditional drink brew during…

WIAD 2017 – education, study cases and innovation, directly from Iasi

Iasi was last weekend the capital of the informational architecture. Over 60 people took part at one of the most important global events dedicated to the architecture information – WIAD 2017. The conference,…

The Partners’ study: Post-Brexit, British brands experience an identity crisis

Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK…

The Alternative School opened the scholarship competition for its Cannes semester

The Alternative School opened the competition for the Young Lions Clients (Marketers) scholarships, dedicated to young clients specialized in marketing, communication, branding, strategy or creativity. The deadline to enter the competition is March…

TeComm Bucharest prepares for 2017 edition

TeComm Bucharest prepares for its 2017 edition, scheduled to take place at Radison Blu on April 26-27, under the tagline “Sell them your story!”. It will bring together national and international speakers and over 250…

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