Marketing

Shutterstock’s new ad campaign aims to inspire the world with stock

Shutterstock, leading global technology company offering high-quality assets, tools and services through its creative platform, announced it is launching its first brand marketing campaign in six years. The ‘It’s not stock, it’s Shutterstock™’…

Pepsi proposes a new international headline for its brand: For the love of it

Pepsi® proposes a new marketing platform and a new headline around the brand: For the love of it™.  Alongside the year, in over 100 countries around the globe, will be launched a new…

German musician Nena – campaign ambassador for PENNY Naturgut Range

Just in time for the beginning of the year,  PENNY and Serviceplan are launching a campaign with the entertainer NENA for their own brand “Naturgut”. Under the motto “Naturally for everyone”, the integrated…

Appetite Creative’s predictions on 2019’s digital trends

As 2018 draws to a close,  Jenny Stanley, Founder and CEO of Appetite Creative Solutions, gives her predictions of what lies ahead for the digital advertising industry in 2019. Google Marketing Platform During 2018,…

Decathlon launches Sports Experiences national project in Romania

Starting January 2019, Decathlon raises the bar in its Romanian mission to make sports accessible to as many people as possible and launches the national project Sports Experiences. For this project, the French…

Anu Niemonen, Kris Hoet and Conn Bertish on the scene of „ADC Focus on Impact”

ADC Romania organizes, on December 14th,  ADC Focus on Impact, an inspirational talks session that proposes itself to rise and find an answer to the question: “Do we truly create for people?”. The guests…

Romanian town Oradea approaches Brandient for the development of its destination brand

Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, with the project…

Zenith wins global media business for Lactalis

Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain…

Vodafone Group launched 2019 Global Trends Report and unveiled new enterprise brand identity

Vodafone today launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. In line with…

2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry

2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. The launch of…

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