Marketing

UK advertising expenditure, up 1.3% in Q1

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data…

RTB House reaches India 

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations. India…

The Duke and Duchess of Cambridge joined the Warsaw–London Bridge launch at The Heart

The Duke and Duchess of Cambridge met Poland’s rising tech scene at The Heart Warsaw, recently opened business hub with panoramic view of the capital. The Royals took part in the inauguration of…

#CANNESummer – a series of post-Cannes events organized by CannesLions Romania

CannesLions Romania launches a series of post-Cannes events, reunited under the tagline #CANNESummer – Projections.Talks.Winners. The events will bring into the spotlight content from Cannes Lions 2017, which recently designated its winners. The…

Mastercard and the World Food Programme announce 100 million meals commitment

At the Global Citizen Hamburg, Mastercard and the World Food Programme (WFP) will announce a new commitment in their continued vision to reverse the cycle of hunger and poverty.  Connecting Mastercard’s expertise in technology and…

IMS Internet Media Services to acquire majority stake in Httpool

IMS Internet Media Services (IMS), subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, announced it has reached an agreement to acquire a…

Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth

IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market.  The report reveals the…

Publicis Groupe partners with Alibaba to work in Uni Marketing

Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched  a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework…

Tudor-Constantin Neagu to represent Romania at Roger Hatchuel Academy

Tudor-Constantin Neagu, the winner of the national competition at The Alternative School for Creative Thinking, will represent Romania in Cannes Lions, at Roger Hatchuel Academy 2017. Each year, 35 representatives from all over…

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