Marketing

On Monday starts Zilele Biz, one of the strongest business events in Romania

The event highlights the performance and business and reunites the leaders and the professionals that set the rhythm and the trends in the business field. Zilele Biz (The Biz Days) will take place…

Taco Bell’s communication in Romania, handled by Golin

With Romanians developing a taste for Taco Bell and researches showing Romania was the ideal place for the mexican inspired brand, Sphera Franchise Group, the biggest food service group in Romania, started preparing…

In Romania, UAPR keeps its president, designates new Board

Romanian Association of the Advertising Agencies (UAPR) designated a new board for the next two years and re-elected Stefan Iordache as its president. UAPR designated the new Board during its General Assembly which…

Golin study: Romanians in small communities shouldn’t be ignored by brands

Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are often ignored by…

The Future of Creativity – Kindful Brands

A new chapter from the “Future of Creativity” series will launch on 7th of December. This edition is about “Kindful Brands” and their social imprint and is organized by Love and Lobby in partnership…

WARC: TV takes almost two-thirds of successful big-budget ad campaigns

WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data drawn from analysis…

Mercury Research study on Romanian tourism market: Vola.ro – most trusted online agency

Research company Mercury Research made, in September, a complex analysis of the Romanian tourism market to highlight which are the online tourism agencies most trusted by Romanians, the reasons that determine a tourist…

Initiative study: Who do Romanians trust with opinions and recommendations

Before buying a product or a service, half of Romanians in urban areas trust opinions and recommendations from influencers, whether we talk about family and friends, professionals, journalists, bloggers/vloggers or celebrities. To identify…

The 2017 IAA Global Conference to focus on Power of Creativity

Two full days of unrivaled inspiration: that’s the aim behind the 2017 IAA Global Conference “Creativity Can Change The World”, as the full agenda is revealed. The first day of the conference (Oct.24th) will bring…

Liliac gives the start of the contest “Design young.LILIAC’s New Label”

Because it’s young and restless, cool and always in fashion, young.LILIAC changes its label every year. Therefore, the brand decided to launch a contest this year as well dedicated to designers and illustrators….

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