"branding" tag

Tedi Migdalovici: On Personal Branding, on a personal note

I see there is a trend subtly condemning Personal Branding. Somehow I understand – there are so many “Adibas – like” players on the market, saying they are experts, without having the slightest…

Brazilian content producer Globo released an interactive online brand book

Globo – the largest Latin American producer of exclusive, multigenre and multiplatform content – unveiled its updated brand values, personality and identity guidelines. The move reinforces Globos mission of upholding clear and open…

KPMG launched in Romania a new employer brand campaign, “Open for talent”

KPMG Romania launched a new campaign of employer branding, with the tag line „Open for Talent”, encouraging the expression of individuality, originality and personality of potential employees and bringing in focus an important…

White Square festival announced the line-up of jurors

White Square international marketing and advertising festival is scheduled to take place in Minsk (Belarus) on April 17-19. According to the organizers, the festival welcomes annually over 1,000 entries from 30 countries in…

MullenLowe and MullenLowe Profero contributed to Antipa Museum’s new visual id

Romanian Natural History Museum Grigore Antipa launched a fresh and improved identity, a logo and a new website that are part of a larger project that will see the public involved in choosing…

Belarus’ White Square Festival has a new brand identity and is open for entries

White Square, Belarus’ international festival of creativity, communications and marketing, launched its call for entries for 2019 edition. Entries can be submitted online, on festival’s official website adfest.by. The organizers are expecting over 1000…

Romanian town Oradea approaches Brandient for the development of its destination brand

Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, with the project…

The event Rebels and Rulers to take place in Bucharest 25 – 26 October

The international journal Brandingmag brings in Romania over 20 top experts in branding, marketing and technology, that work with important names such as IBM, ING, McDonald’s and Mastercard, during the most complex business…

Hochland Romania – rebranding and new brand campaign with 5 agencies

After 25 years of presence on Romanian market, Hochland decided to reinvent itself and to launch a new brand communication campaign redefining its universe and illustrates a new attitude. The campaign includes internal…

HemoTreat H – range extension, promoted creatively by DDB Romania

HemoTreat H, Romanian producer of cremes and unguents for the treatment of hemorrhoids, expands the production line by launching a new product in the range: the suppository. The event is marked by the launch…

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