"branding" tag

MullenLowe and MullenLowe Profero contributed to Antipa Museum’s new visual id

Romanian Natural History Museum Grigore Antipa launched a fresh and improved identity, a logo and a new website that are part of a larger project that will see the public involved in choosing…

Belarus’ White Square Festival has a new brand identity and is open for entries

White Square, Belarus’ international festival of creativity, communications and marketing, launched its call for entries for 2019 edition. Entries can be submitted online, on festival’s official website adfest.by. The organizers are expecting over 1000…

Romanian town Oradea approaches Brandient for the development of its destination brand

Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, with the project…

The event Rebels and Rulers to take place in Bucharest 25 – 26 October

The international journal Brandingmag brings in Romania over 20 top experts in branding, marketing and technology, that work with important names such as IBM, ING, McDonald’s and Mastercard, during the most complex business…

Hochland Romania – rebranding and new brand campaign with 5 agencies

After 25 years of presence on Romanian market, Hochland decided to reinvent itself and to launch a new brand communication campaign redefining its universe and illustrates a new attitude. The campaign includes internal…

HemoTreat H – range extension, promoted creatively by DDB Romania

HemoTreat H, Romanian producer of cremes and unguents for the treatment of hemorrhoids, expands the production line by launching a new product in the range: the suppository. The event is marked by the launch…

Brandient designed the identity for Singapore’s Geneco 

Brandient designed the identity for Geneco — the new brand on the consumer electricity market in Singapore, building on the strength of the wider YTL Group of companies. Geneco is powered by YTL’s Seraya Energy, a long…

Brandient designed the identity of the Romanian national football team

One year ahead of the modern Romania’s centenary, Brandient created the first visual identity for the National Football Team, which would also celebrate its first 100 years in 2022. This identity establishes the…

Aura Corina Chiorean on G7’s rebranding and a radical change in business approach

With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration at Maastrich School…

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