Month: June 2010
Financial Times invests $3M in a global brand campaign for its luxury site
The Financial Times is backing it luxury site howtospendit.com with a $3m global brand campaign. The campaign is a cross platform one, developed by DDB and will run in print, […]
Orange, interested in Le Monde, Ringier eyes on Le Parisien
Orange might be interested to buy shares worth Euro 30-40M in the French newspaper Le Monde, considering Stéphane Richard, general manager of France Télécom, said the company is interested in […]
Discovery named a new global distribution president
Bill Goodwyn is the new president of global distribution for Discovery. As president for global distribution, Goodwyn will try to secure additional carriage for Discovery’s 100-plus global networks, as international […]
Nielsen: Nordic Consumers are Confident and Ready to Spend
Consumers from Norway, Sweden and Finland are ready to spend, while the danish ones are more reluctant than six months ago. Although they have concerns about economy and job security, […]
Google Search by Voice, available in French, German, Italian and Spanish
Google launched Google Search by Voice, available in French, German, Italian and Spanish, according to company’s official blog. Google first developed Search by voice for English, then for Mandarin Chinese […]
29 Finalists Shortlisted for EACA Euro Effies 2010
An international jury selected 29 finalists to go through to the second round of judging in EACA Euro Effies 2010. The finalists are from 21 agency groups from Germany, France, […]
Saatchi&Saatchi Bucharest signs the newest international campaign for Fenistil (Novartis)
Saatchi & Saatchi Bucharest signed the newest print campaign for Novartis brand Fenistil Skin Sensations, after winning a pitch inside the network that was coordinated by Saatchi & Saatchi Geneva. […]
Downward trend in radio audience and press circulation in Romania, according to the latest SAR and BRAT studies
The spring wave of the Radio Audience Study (SAR), from IMAS and Mercury Research and covering the period between January 11th – May 2nd 2010, shows the total number of […]
MasterCard @ TIFF, by McCann Erickson
McCann Erickson Romania signed the communication campaign MasterCard@TIFF, at the 2nd edition MasterCard was close to film fans during Transilvania International Film Festival (TIFF), in Cluj Napoca (Romania). MasterCard@TIFF campaign […]
Media Fact Book 2010 study release, the event of the week on Romanian marcomm market
In the middle of a continuing economical crisis and busy start of June, the most important event on the Romanian marcomm market was, this past week, the launch of 2010 […]