Albert Craiciu is the new Marketing Director of Cocor Stores, while the PR services will be insured by Pi2 PR agency, founded by Mirela Pitu.
Cocor, commercial center built as department store, decided to intensify its marketing and communication activities starting January, with the appointment of Craiciu and Pi2 PR to handle its marketing and PR.
Pi2 PR takes over Cocor Store’s PR account after it previously worked with the company on social media projects. As from now, Pi2 PR also took over activities such as media relations, event management, business to business communication, business to consumer communication and others.
The 1st project launched after the decision to intensify the marketing efforts was Walk Of Fame – near Cocor Store. Walk Of Fame is a cultural project that will host the stars of the most famous Romanian actors.
The project was launched on January 31st, with the inauguration of the 1st star for the Romanian actor Florin Piersic.
Before joining Cocor, Craiciu was Deputy Marketing Director Anchor Grup SA, in charge of Bucuresti Mall and Plaza Romania. For 5 years, he coordinated the communication of French Embassy – French Institute in Romania. All in all, Craiciu’s experience in marketing and communication totals 15 years. He also has 4 years of experience in retail.
Pi2 PR is an independent communication consultancy founded in 2008 by Mirela Pitu. The agency offers its clients the following services: corporate and brand communication, public affairs, media relations, online communication, business to business communication, business to consumer communication, event management and crisis situations management.