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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Romanian Lowe PR continues working with La Redoute in 2011

February 19, 2011 Cristina Blanaru Marketing, PR

Romanian Lowe PR is continuing working with La Redoute in 2011 also, the campaign for launching the spring-summer catalogue being the 1st project they develop together this year.

Lowe PR developed its 1st projects for La Redoute last year, after it won a pitch. The partnership was expanded also in 2011 and will include new tools, focused on online PR services and media relations.

Lowe PR will manage the 1st stage of the launch for brand’s new spring-summer catalogue, that proposes to the public 4 trends, reflecting 4 types of personality: Urban Minimal, City  Safari, Romantic Vintage and Colour Splash.

The teams that are working on this task are:

  • La Redoute Romania: Ioana Cofaru- Executive Manager and Aliona Zlotescu – Marketing Manager
  • Lowe PR Romania: Monica Botez – PR Director, Alina Popa – Senior PR Executive and Anca Scarlat – Media Relations Specialist

Romanian Lowe PR won, in 2010, the PR Agency of the Year title at PR Award  Romania and was shortlisted to multiple international festivals such as European Excellence Award and Sabre Awards.

Lowe PR has in portfolio companies such as Electrolux, RBS – Royal Bank of Scotland, Unilever, Franklin Templeton Investments, Orange, Johnson&Johnson, Schneider Electric Romania, Ferrero, Hasbro and Frey Wille.

Lowe PR is, in Romania, member of the group of cos. that also includes Lowe & Partners (advertising), Initiative and Brand Connection (media), HyperActive (interactive & digital) and Medic One (health communication).

Tagged account campaign catalogue La Redoute launch Lowe PR

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Latest news
  • Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope
  • Retail Media Hub announces a strategic partnership with Schwarz Media
  • Oxygen launches Oxygen Media, a new specialized media planning & buying agency
  • Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE
  • Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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