Romanians, not so crazy about shopping, according to GfK


GfK Romania researched in Roper Reports the way Romanians that are not crazy about shopping are acting. The company found out that 25% of Romanian urban population doesn’t like to go shopping. Out of those, 2/3 are men

The Romanian consumers that don’t enjoy shopping are less tempted to buy something to spoil themselves (38% compared to 68%) and don’t actively search new products (13% compared to 34%).

These consumers read less papers (50% are reading them weekly, compared to 58% from the ones that love shopping) and magazines (32% compared to 45%). They are also less present on social networks (13% compared to 25%).