GfK Romania researched in Roper Reports the way Romanians that are not crazy about shopping are acting. The company found out that 25% of Romanian urban population doesn’t like to go shopping. Out of those, 2/3 are men
The Romanian consumers that don’t enjoy shopping are less tempted to buy something to spoil themselves (38% compared to 68%) and don’t actively search new products (13% compared to 34%).
These consumers read less papers (50% are reading them weekly, compared to 58% from the ones that love shopping) and magazines (32% compared to 45%). They are also less present on social networks (13% compared to 25%).