comScore lanched globally Digital Analytix

Advertising, Digital & Media, Marketing, Media

comScore launched globally Digital Analytix, solution in web analytics that enables digital marketers and analytics professionals to conduct in-depth research on site-level activity through this highly agile and flexible data analysis architecture

Digital Analytix uses unaggregated data that gives users the ability to run the reports they want, to deliver the insights they need.

Among the benefits of this instrument there are the flexible reporting architecture, the fast reporting and granular insights and the easiness to implement for publishers. More than that, it offers campaign-level insights, cross-platform measurement and a sleek, new, user-friendly interface.

comScore is a global leader in measuring the digital world and preferred source of digital business analytics.