StumbleUpon launched StumbleUpon Paid Discovery

Creativity, Digital & Media, Marketing, Media, Mobile

StumbleUpon launched StumbleUpon Paid Discovery, its new social media brand advertising platform that enables brands to target customers using sponsored web and mobile pages within the aggregated content.

By utilizing a variety of targeting options, advanced reporting features and variable pricing and serving options, marketers and agencies can reach audiences most likely to engage with and share their content with others.

Today’s display ads fundamentally miss what is critical for brands: integrating relevant sponsored content with the intended user experience.

With Paid Discovery, marketers and agencies can connect directly with customers interested in discovering their products and gain valuable insights into how their customers are engaging with them.

Garrett Camp

StumbleUpon CEO and co-founder

Using Paid Discovery, brands can reach customers through in-stream promotion of entire web pages, micro-sites, mobile sites or videos.

To reach their desired audiences, marketers can target StumbleUpon’s growing base of more than 14 million users by age, gender, location, and more than 500 different topical interest areas.

StumbleUpon is a discovery engine that recommends the best web and mobile content for each user. With more than 14 million users and more than 800 personalized recommendations per month, StumbleUpon is the leading way to discover great, peer-sourced content on the Internet.

More than 60,000 marketers have used StumbleUpon to promote their products and services. StumbleUpon is based in San Francisco and backed by some of the same investors behind Google and Facebook.