newcast, involved in “For grown ups” ING campaign

Creativity, Marketing, Media

newcast,  a Zenith Media Romania division, contributed to credits refinance campaign for ING Bank, that ran under “For Grown Ups” slogan.

The OOH unconventional and ambient solutions implemented by newcast were an innovative communication alternative, that complements the traditional exposure on TV, radio, online and outdoor, consolidating campaign’s message, with the purpose of creating a pleasant interaction and a memorable experience for consumers

A few examples of these solutions were: huge shoes placed in bus stations, huge chairs placed in plazas and parks from Bucharest, Iasi, Constanta and Pitesti or of a huge phone taking the form of  “citylights”.

Also, there were created wi-fi hotspots around the over-dimensioned chairs, with free access to the refinance offer and unrestricted access to internet, offered by ING Bank.

Zenith Media campaign involved in the project included Alina Cirlan and Cristian Popescu and George Floricel, Out-Of-Home Manager newcast. The ING team included Cristina Micu, Irina Popescu and Viorel Ruse.