Sometimes, pro bono is what matters

I won’t start a debate about what pro bono means on an agency’s life 🙂

In 10 years, I learned that, most of the times, pro bono means, in agency’s terms, “I care about the cause so I don’t care about the money” and “I wanna do something good sometimes”

[youtube NG3xwmm5QfA nolink]

An example in that sense is the latest spot realized by Saatchi & Saatchi Bucharest for The Romanian Society for Multiple Sclerosis, as a pro bono activity. Please do viralize it 😀