HyperActive, digital agency part of Lowe Group Romania, launched recently Digital Fact Book, a study on Romanian digital market.
According to this study, Romanian digital market will reach a value of Euro 50M by the end of the year, 20% more than last year.
On the other hand, the budgets the companies are investing in online advertising increased by 36% last year, compared to 2009, to Euro 24M. This way, digital is the only media channel that shows an increase of investments for the 2nd year in a row.
In terms of budgets invested in digital, telecom companies are number one, followed by banking and auto.
Digital FactBook is a study that will be made annually by HyperActive and is based on consultations with agencies, publishers and clients.