Next made a new communication platform for Fulga milk brand


Next Advertising and Albalact worked together to make the new digital communication platform for Fulga milk brand.

The new campaign is one of the most important the brand had in the last couple years, bringing Fulga closer to its friends in a virtual play space, with an online game: Fulga, the Space adventure

The campaign was launched on July 9th, with an event where hundreds of kids were present.

The new campaign was realized by Albalact’s team together with Next Advertising, that manages Fulga account, and Netalurgica – Next’s internet division.

The advergaming component included in the online platform was created and implemented by the interactive agency Advanced Ideas and represents a 1st on Romanian market.

The teams working on the campaign were:

  • Albalact: Cristina Miclea – marketing director and Elena Solianic – Brand Manager
  • Next Advertising: Cătălin Baciu – Art Director, Mihaela Ştefănică – Copywriter, Ioana Căbuz – Account Manager, Sorin Popescu – Managing Director
  • Netalurgica: Irina Mateescu
  • Advanced Ideas: Adrian Ichim and Adrian Apostol – Web Producers