CohnandJansen JWT helps Pantelimon, a Bucharest neighborhood, to say “My name is Neighborhood”

Creativity, Marketing

CohnandJansen JWT was involved pro bono in the “My name is Neighborhood” campaign, that runs from August to December 2011 and that was launched by Make a Point in order to promote Pantelimon, one of Bucharest’s the most known neighborhoods.

In this campaign, CohnandJansen JWT made a series of creative executions in order to promote the project, contributing this way to the efforts done to relaunch Pantelimon’s image.

We liked the idea to contribute to changing public’s perception over Pantelimon, a neighborhood we all know, but that has more to offer than it seems to a first check up. Through this campaign, we are asking the inhabitants of this area to be proud of their neighborhood because it is more interesting they got used to think at. Also, we are encouraging them to discover the new things they can do in their area

Ligia Calin

Copywriter CohnandJansen JWT

CohnandJansen JWT made three visuals, one for each of project’s events, and one for the entire project, that includes a map with the interest points. These visuals will be used for posters,flyers, press and online banners.

The visuals made to promote Pantelimon were done in a retro manner, with a communist feeling, because this is a manner people got used to over the time, easy to recognize for adults and that sparks interest for young people

Tedi Zugravu

Art Director and Ilustrator CohnandJansen JWT

The agency also made executions that will be used on t-shirts and stickers that will be distributed during “My name is Neighborhood” events

CohnandJansen JWT team that worked on this project includes Tedi Zugravu, Art Director and Ilustrator, and Ligia Calin, Copywriter.