Wunderman Romania handles digital marketing for Ford Romania, an account it won in March. As responsible for company’s digital marketing, Wunderman Romania offers digital marketing integrated services such as websites, online media campaigns, social media accounts management, customer relationship management, direct marketing and SEO.
Among the online projects developed this year for Ford, Wunderman handled the launch of the new Ford Focus in Romania, through a 45 days campaign. The campaign was realized on a 360° approach and was the 1st to launch a new product Ford Romania made on Romanian market
Wunderman handled the online and offline strategy, the creative part, the development and campaign’s implementation. The objective of the campaign was to convince people to go for a test drive. That was a reason to create the website www.tehnologieauto.ro, a place people were discovering the car and were enlisting for the test drive.
Over the campaign, 4 endorsers from Romanian online tested the car and communicated their experiences to the public. The 4 endorsers were Cristian Manafu, Cristina Bazavan , Horia Brenciu and Zoli Toth.
Besides the support of the bloggers and the social media channels, the campaign also included a caravan that went in the main Romanian towns to show people the newest auto technologies the new Ford Focus includes. By the end of the campaign, over 5,000 people made a test drive with the new Ford Focus.
The team working on Ford account at Wunderman Romania includes Tereza Munteanu – Managing Partner, Cristina Irod – Group Account Director, Carmen Sterian – Head of Strategy, Catalina Jercan – Account Executive, Radu Iason – Account Executive, Adela Puescu – Social Media Specialist, Ionut Mustata – copywriter and Andrei Bunciu – Art Director.