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Ciucaș continues its mission of “True relaxation in clean nature” and opens new clearings in 2025

Intuition – The inner compass between science and deep feeling

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

United Media Services Study: 3 in 4 Romanians Who Shop Online Are Influenced by Social Media

Natural Food Supplements – Essential Allies in Accelerating Weight Loss

Ziua Verde at ferma bio&co: Organic farming and social inclusion, from the ground up

Ciucaș continues its mission of “True relaxation in clean nature” and opens new clearings in 2025

Intuition – The inner compass between science and deep feeling

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

United Media Services Study: 3 in 4 Romanians Who Shop Online Are Influenced by Social Media

Natural Food Supplements – Essential Allies in Accelerating Weight Loss

Ziua Verde at ferma bio&co: Organic farming and social inclusion, from the ground up

Initiative communicates the 1st Lidl media campaign in Romania

October 31, 2011May 12, 2012 Cristina Blanaru Media

Initiative communicates the 1st Lidl media campaign in Romania, that started in October, in print and on TV.

Initiative developed and implemented the 1st Romanian media campaign for Lidl, the biggest food chain in Europe. The image campaign is focusing on communicating the regional specifics for Lidl products protfolio and was launched on October 7th, when Lidl inaugurated 11 new stores.

Ran by Initiative in print and on TV, the campaign is supporting company’s positioning that comes with the promise to offer Romanians, in their immediate proximity, quality products for the best price, provided to them directly from the producers.

We are happy to be Lidl’s partner and we are prepared to support with all Initiative’s know-how their communication in Romania. As it is the 1st Lidl campaign, the debut was important, as we made a push on TV and in print to support brand notoriety’s growth on Romanian market

Alexandra Olteanu,

Managing Director Initiative.

Lidl has for now 120 stores in Romania and, by the end of the year, it will reach to 125 and will turn into the biggest modern retailer, with national coverage, in terms of owned stores.

Initiative Romania won the media account following a pitch organized in September. The agency will offer specialized services of media planning & buying, strategy, media and digital consultancy.

Initiative’s team working on Lidl account includes Ruxandra Stefan – Client Service Director, Andreea Dinescu – Account Director, Liliana Pirvu – Strategic Planner, Dan Togea – Senior Media Planner and Cristina Chinde – Research Manager.

Tagged account campaign Initiative Initiative Romania LIdl Lidl Romania media

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AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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