Spectacular Group of Companies took over the sales of indoor advertising company Monopoly.
By taking over the sales of the indoor advertising through indoor TV screens handled previously by Monopoly Media, Spectacular consolidates the position on OOH market, offering its clients a large pallet of advertising services that would match their needs.
The necessity of a diversified offer, adapted to the complex communication needs of our clients, represents the motivation that stayed behind this strategical decision for Spectacular Group’s business. In 2011, we saw an evolution of the outdoor market in Romania, generated by creative campaigns that use simultaneously different communication channels. We are sure that the 2 strategical decision announced by Spectacular Group of Companies this year – winning the pitch for subway advertising spaces in September and taking over advertising sales from Monopoly Media – will match our clients current needs
CEO Spectacular Group of Companies
In September, Spectacular Group of Companies announced winning a pitch organized by Metrorex, the company that administrates Bucharest’s subway, for the advertising spaces in the subway network.