Mobile Works, mobile marketing agency, launched by Lowe Group Romania

Marketing, Mobile

Lowe Group Romania announced the launch of the mobile marketing agency Mobile Works, headed by Alex Putineanu, Managing Director of the company.

Three years ago, we were developing for our clients the first mobile marketing projects, with the support of group’s digital agency. Back than, it was a communication channel the clients were reluctant to, but one that had an extraordinary potential. Today, it became a key channel for connecting brands with consumers. By launching Mobile Works, we do have a new compant in our group that will allow us to answer pro-actively to mobile communication needs our clients have. This way, we have the capacity to offer complex and complete integrated services, that would offer out partners competitive advantages

Veronica Savanciuc

President & CEO Lowe Group

The decision to launch a new company comes in a moment when local mobile marketing market continues to expand, the number of smartphones being on the rise, with high rates of usage for mobisites and mobile apps.

The new agency is headed by Alex Putineanu, one of the most active Romanian mobile marketing specialists, with experience on international markets.

Mobile Works completes Lowe’s specialisation mix. Lowe Group Romania provides to clients creative services through Lowe& Partners, BTL services through Lowe Vibe, media services via Initiative and Brand Connection, PR thorugh GolinHarris and digital with HyperActive.

Mobile Works will have access to all local and international resources of the group in order to provide strategy, planning, creation and implementation for integrated communication campaigns on mobile phones, using telecom providers services, mobile internet and smartphone apps. Among the technologies used there are Augmented Reality, QR codes, Bluetooth, IVR, SMS and  MMS.

The agency is already developing projects for clients such as Orange, BMW, kika, Stella Artois, Ferrero, Beck’s, Bergenbier, Johnson&Johnson or Dona pharmacy chain.


Mobile marketing is heading fast towards “mass adoption”. 2012 will be a year full of opportunities in this field, mainly due to a bigger need to make more efficient the communication spendings, the increase of smartphones and mobile internet penetration rate and of the acustomization level with mobile marketing benefits (…) Our objective is to help actual and future clients to understand and to profit on the advantages offered to them by mobile marketing. We are strictly specialized in mobile marketing and this allows us to have a profound knowledge regarding all aspects of a campaign on the mobile phone and to offer to the clients the most efficient communication strategies

Alex Putineanu

Managing Director Mobile Works

Alex Putineanu has a Bachelor of Arts in International Management at Vienna Webster University. Starting 2007, he specialized in technology and optimization methodology at Lenovo EMEA. In 2008, he started he launched, as manager and co-founder, BEam Mobile Marketing, where he made and sold successfully SMS marketing & communication solutions.