Internet ad revenues in US hit $31BN in 2011 – a record

Creativity, Digital & Media

IAB Internet Advertising Revenue Report for the full-year 2011 showed that  revenues soared to $31BN, a record that means a 22% increase over 2010’s full-year number. In 2010, internet advertising in US had record revenues of $26M.

Prepared by PwC US, the report shows also that Q4 2011 revenues were of $9M, 15% higher than the previous quarter and 20% increase year per year.

From all categories, mobile ads were the faster growing, triple-digit growth year-over-year and up by 149%, reaching $1.6BN for the entire year, from $0.6BN in 2010. On the other hand, digital videos saw a significant increase of 29%, of $1.8BN in 2011 compared to $1.4BN in 2010. In order, the next places in growth terms were occupied by search ($14.8BN, up 27% compared to 2010), display-related advertising ($11.1 billion, up 15%).

When it comes of budgets invested, retail advertisers kept the 1st place, with 22% of total online ad spending in 2011 which meant 7.1BN, up by 21% compared to 2010



IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertisements on the internet.

The survey includes data concerning online advertising revenues from Web sites, commercial online services, free email providers, and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters.

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.