JC Decaux handles Eurovision 2012 outdoor campaign, running in Baky and 26 other European cities, following company’s entrance on Azeri market.
JCDecaux, leader on international outdoor advertising market, installed its first advertising columns with integrated phone/internet in Baku, in time for the 2012 Eurovision music show.
Azerbaijan is one of the fastest growing economies in the world and Baku, with 5 million people on the Caspian sea, is booming. The columns designed by the French architect Jean-Michel Wilmotte are blending very well into the European-style architecture of this Oriental city.
When I first visited Baku a few years ago I realised the tremendous potential of this amazing city. It is a great honour for JCDecaux to have been selected as a long term street furniture partner for Baku and the timely installation (6 weeks after contract signing) of the first advertising columns just before the start of the 2012 Eurovision song contest is the best proof of our strong commitment to make Baku our showcase city for Central Asia. We are also supporting the 2012 Eurovision with a poster campaign at the best locations in 26 European Capital Cities such as Paris, London, Berlin, Madrid, Prague, Oslo …
Co-Chief Executive Officer JCDecaux
In 2011, JCDecaux posted revenues of Euro 2,463M, with Q1 2012 generating Euro 569M. The company is number 1 in the world in street furniture (426,200 advertising panels), transport advertising (with 175 airports and 280 contracts in metros, buses, trains and tramways – 367,800 advertising panels), number 1 in Europe for billboards (208,500 advertising panels) and in outdoor advertising in the Asia-Pacific (202,200 advertising panels).
The company has over 1,013,500 advertising panels in more than 55 countries, is present in 3,700 cities with more than 10,000 inhabitants and has 10,300 employees.