The second day at the French Riviera festival has begun with a crowd of delegates trying to catch an empty seat at the Adobe seminar.
Across the Palais, in the press center, the shortlists for Media, Press, Outdoor, Creative Effectiveness and Mobile have arrived.
Unfortunately, Romania has a chance of winning only at Media. Publicis has shortlisted with “Your last journey”, the funny campaign for the Traffic Police, at the Best use of special events and stunt/live advertising category. Saatchi & Saatchi reached the lucky list of finalists with the autism charity campaign called “Repetition” in two categories: Best use of integrated media and Charities, public health & safety, public awareness messages.
Multiple awarded at last year’s festival, McCann Erickson Bucharest has caught the meritorious finalist at Media Lions, also on two different categories: Best use of digital media and fast moving consumer goods.