Passion’s Pete Candeland directs Stadium UK titles for BBC London 2012 Olympic Games

Passion and Red Bee Media have created a spectacular opening sequence to herald the BBC’s coverage of the London 2012 Olympic Games.

The film was devised by executive creative director Damon Collins and a team of creatives at Rainey Kelly Campbell Roalfe/Y&R, and was directed by Pete Candeland at Passion and Red Bee Media for client BBC 2012 Marketing.  Music is composed and performed by Elbow.  The full length spot runs for 2 mins 40 secs and various cut down versions of this film will be used throughout the BBC’s broadcast of the Olympic Games.

The animated trail is based around the concept of “StadiumUK”, bringing the nation together in a huge Olympic Stadium to enjoy the BBC’s comprehensive coverage of the London 2012 Games.  The viewer is taken on an epic cinematic journey across the United Kingdom showing how every corner of the country is involved in hosting the world’s greatest sporting event.  Dramatic UK locations provide an inspirational backdrop to CG character animation sequences of iconic Olympic events, such as the Men’s 100 meters and the Ladies’ gymnastics, with imagery of the Olympic stadium drawing all these elements together.

Rainey Kelly Campbell Roalfe/Y&R and Red Bee Media came to us with a fantastic brief that allowed us to be creative and encouraged us to develop something unique. I like having the chance to do something new and slightly different with animation and the team here at Passion Pictures has always been great at achieving innovative and fresh concepts

Pete Candeland

Director

To meet the challenges presented the creative brief and the realistic style of the animation, Passion used XSI and the new XSI renderer V-Ray, plus new software Naiad for the fluids and Marvellous Designer for the cloth simulation.

Creating a new and original world for a client from a blank canvas is always the most difficult brief. But it’s also the most welcome challenge in that it’s a chance for Passion to really show what we are capable of producing.  It takes a director with a unique vision like Pete Candeland to deliver a truly extraordinary film that will continue to engage and stir an audience over repeated viewings.  I’m enormously proud of Pete and the Passion team for the genuine beauty and originality of the film they’ve produced.  I believe it’s going to make a huge impact.

Andrew Ruhemann

CEO Passion

The trailer of campaign is available here.

Full credits:

BBC LONDON 2012 OLYMPIC GAMES
Client:	BBC SPORT MARKETINGLouisa Fyans, Karen Potterton Nick Farquhar
Product:	BBC LONDON 2012 OLYMPIC GAMES
Title:	STADIUMUK
AGENCY:	RKCR/Y&R
Executive Creative Director	Damon Collins
Creatives	Jules ChalkleyNick SimonsTed Heath Paul Angus
Account Director	David Pomfret & Charlie Smith
PRODUCTION COMPANY	Passion Pictures/ Red Bee Media
Producer @ RBM	Sarah Caddy
Production Manager @ RBM	Jane  Hunt
ANIMATION PRODUCTION COMPANY	Passion Pictures
EXECUTIVE PRODUCERS	Michael AdamoHugo Sands
PRODUCER	Lottie Hope
PRODUCER – PROJECT DEVELOPMENT	Anna Lord
DIRECTOR	Pete Candeland
ART DIRECTORS	Mario UcciRick Thiele
HEAD OF CG	Jason Nicholas
CG CO-ORDINATION	Helen Lord
VFX SUPERVISOR	Neil Riley
MODELLINGCharacters	Mario UcciCesar Nunes
MODELLINGEnvironment	Ian BrownFlorent RousseauAnder Gutierrez Gary Newman Mattias Bjurstrom
RIGGING	Chris DawsonJorge BellotFrancois Pons
TEXTURES	Ellie BondEmma BerkleyNikki Newman Florent Rousseau Ian Brown Gabriel Loques
PREVIZ	Xavier ZaharaMark BrownMartin Parissenti Richard Perry
ANIMATION	Cath BrooksWes ComanDavid Sigrist Florian Mounie Conor Ryan Chris Olsen Mark Brown Rodrigo Torres James Farrington
VFX	Jamie FranksAugusto LombardiCiaran Moloney Paulin Cointot Michael Sofoluke
LIGHTING & RENDERING	Mario UcciRick ThieleCesar Nunes Quentin Vien Patrick Krafft Christian Mills
MATTE PAINTING & CONCEPT ART	Form LanguageMax DennisonRoger Gibbon Kim Frederiksen Diego Goberna Lukasz Pazera Daniel Cacouault Giles Dill
COMPOSITING	Niamh LinesJohnny StillDavid Lea
EDITING	Anne MonnehayJamie Foord