Passion’s Pete Candeland directs Stadium UK titles for BBC London 2012 Olympic Games

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Passion and Red Bee Media have created a spectacular opening sequence to herald the BBC’s coverage of the London 2012 Olympic Games.

The film was devised by executive creative director Damon Collins and a team of creatives at Rainey Kelly Campbell Roalfe/Y&R, and was directed by Pete Candeland at Passion and Red Bee Media for client BBC 2012 Marketing.  Music is composed and performed by Elbow.  The full length spot runs for 2 mins 40 secs and various cut down versions of this film will be used throughout the BBC’s broadcast of the Olympic Games.

The animated trail is based around the concept of “StadiumUK”, bringing the nation together in a huge Olympic Stadium to enjoy the BBC’s comprehensive coverage of the London 2012 Games.  The viewer is taken on an epic cinematic journey across the United Kingdom showing how every corner of the country is involved in hosting the world’s greatest sporting event.  Dramatic UK locations provide an inspirational backdrop to CG character animation sequences of iconic Olympic events, such as the Men’s 100 meters and the Ladies’ gymnastics, with imagery of the Olympic stadium drawing all these elements together.

Rainey Kelly Campbell Roalfe/Y&R and Red Bee Media came to us with a fantastic brief that allowed us to be creative and encouraged us to develop something unique. I like having the chance to do something new and slightly different with animation and the team here at Passion Pictures has always been great at achieving innovative and fresh concepts

Pete Candeland

Director

To meet the challenges presented the creative brief and the realistic style of the animation, Passion used XSI and the new XSI renderer V-Ray, plus new software Naiad for the fluids and Marvellous Designer for the cloth simulation.

Creating a new and original world for a client from a blank canvas is always the most difficult brief. But it’s also the most welcome challenge in that it’s a chance for Passion to really show what we are capable of producing.  It takes a director with a unique vision like Pete Candeland to deliver a truly extraordinary film that will continue to engage and stir an audience over repeated viewings.  I’m enormously proud of Pete and the Passion team for the genuine beauty and originality of the film they’ve produced.  I believe it’s going to make a huge impact.

Andrew Ruhemann

CEO Passion

The trailer of campaign is available here.

Full credits:

BBC LONDON 2012 OLYMPIC GAMES

 

Client: BBC SPORT MARKETINGLouisa Fyans, Karen Potterton Nick Farquhar
Product: BBC LONDON 2012 OLYMPIC GAMES
Title: STADIUMUK
AGENCY: RKCR/Y&R
Executive Creative Director Damon Collins
Creatives   Jules ChalkleyNick SimonsTed Heath

Paul Angus

Account Director David Pomfret & Charlie Smith
PRODUCTION COMPANY Passion Pictures/ Red Bee Media
Producer @ RBM Sarah Caddy
Production Manager @ RBM Jane  Hunt
ANIMATION PRODUCTION COMPANY Passion Pictures
EXECUTIVE PRODUCERS Michael AdamoHugo Sands
PRODUCER Lottie Hope
PRODUCER – PROJECT DEVELOPMENT Anna Lord
DIRECTOR  Pete Candeland
ART DIRECTORS  Mario UcciRick Thiele
HEAD OF CG Jason Nicholas
CG CO-ORDINATION Helen Lord
VFX SUPERVISOR Neil Riley
MODELLINGCharacters Mario UcciCesar Nunes
MODELLINGEnvironment  Ian BrownFlorent RousseauAnder Gutierrez

Gary Newman

Mattias Bjurstrom

RIGGING  Chris DawsonJorge BellotFrancois Pons
TEXTURES  Ellie BondEmma BerkleyNikki Newman

Florent Rousseau

Ian Brown

Gabriel Loques

PREVIZ  Xavier ZaharaMark BrownMartin Parissenti

Richard Perry

ANIMATION   Cath BrooksWes ComanDavid Sigrist

Florian Mounie

Conor Ryan

Chris Olsen

Mark Brown

Rodrigo Torres

James Farrington

VFX   Jamie FranksAugusto LombardiCiaran Moloney

Paulin Cointot

Michael Sofoluke

LIGHTING & RENDERING  Mario UcciRick ThieleCesar Nunes

Quentin Vien

Patrick Krafft

Christian Mills

 

MATTE PAINTING & CONCEPT ART  Form LanguageMax DennisonRoger Gibbon

Kim Frederiksen

Diego Goberna

Lukasz Pazera

Daniel Cacouault

Giles Dill

 

COMPOSITING  Niamh LinesJohnny StillDavid Lea

 

EDITING  Anne MonnehayJamie Foord