eMag launched it’s 1st campaign on TV, with an ad that claims “Online will always be simple” and promotes company’s services and commercialized products, as mentioned on eMag’s blog.
The ad will be on Romanian TVs starting September 3rd.
“As we previously said, we are dedicated to online, but we are also very attentive to Romanians consumption habits. First, there were the showrooms, that proved to be a catalyst of consumers’ migration towards online. This time, we are going towards the promotion channel with the highest impact nowadays, in order to accelerate even more this migration and tell everyone that online will always be simple”, Radu Apostolescu, eMag’s Vice President and Development Director, writes in the blogpost.
WOPA’s team working on the project included Radu Olteanu – Art Director, Raluca Zamfir – Client Service Director, Madalina Marica – Account Manager and Ana Maria Dutu – Senior Copywriter.