Hello Menthol signs Inspired’s rebranding


Hello Menthol made the rebranding for Inspired, beginners creativity contest. Inspired has, from this autumn, a new identity, that positions it as a main platform to launch young creatives in Romania.

Hello Menthol developed a brand strategy focused on contest’s tradition to promote young artists. The services offered to Inspired by Hello Menthol were brand strategy, verbal and visual identity, interactive design and marketing communication. The rebranding process started in January 2012 and ended in August, with Hello Menthol to continue advising Inspired in order to develop a strong, coherent and efficient personality.

Because we share the passion for creative industries and because we strongly believe in Inspired’s mission, we made the rebranding pro bono. We redefined the brand to make it more efficient and to be possible to have it active all year’s long. We wanted to keep the essence and the tradition of the contest, but also refresh it in order to increase its visibility and impact

Alexu Toader

Managing Partner Hello Menthol.

With the new positioning,¬†Hello Menthol aimed to increase Inspired’s visibility among its main target, creatives and organizations from creative industries, but also to expand the target public among art fans, potential fans or future consumers of cultural products generated by young artists.

Hello Menthol is a multi-disciplinary design bureau that focuses on branding. Inaugurated in 2007 by an Art Director and an Illustrator, Hello Menthol developed as a creative partnership between a group of friends from more agencies in Bucharest. With teams in Bucharest (Romania) and Basel (Switzerland), Hello Menthol gathered in portfolio a mix of super-star brands such as  Heineken, Red Bull, Subaru, Ubisoft, Unicredit, UPC, Algida, Vanish and courageous start-ups: Aviziero, Bunatarie and Atelierul de Productie.