Grapefuit signs Sameday Courier rebranding


Grapefruit signs the rebranding for SameDay Courier, with the new visual identity integrating all brand’s values: flexibility, customized services, fastness, creativity, innovation and safety. The visual identity is in line with the strategic direction of the company, focusing on development of its services and consolidating the relation between the company, its clients and its employees.

Sameday Courier positions as the only courier in Romania that makes the delivery in the same day, both n Romania and abroad.

We started from the need to differentiate Sameday Courier also by something else except the very short time deliveries are made, one attribute claimed by many Romanian courier companies. Although the same day delivery is a differentiator that characterizes very well the company, we wanted to go further and build a visual identity that would integrate also the other benefits, equally important, that the company brings: tailor-made services, quality instead of volume, security, openess of a company that communicates both with clients and employees

Ana-Maria Bogdan,

Managing Director Grapefruit.

“Yourway” slogan for Sameday Courier matches the values sent by the new visual identity.

It is not enough to offer “the best quality for the best price”, but you need to do so “in the shortest possible time”. Sameday Courier isn’t just a “courier company” but also a relationship based on our services real quality and flexibility. We wanted to make known the fact that Sameday can be a trusted close actor in the inter-human relationships based on the need of sending an item, a value or other elements meant to maintain a transportation feed between juridical or physical persons

Octavian Badescu

Founder Sameday Courier.

Grapefruit made the new visual identity, with the rebranding process targeting equally company’s employees, not only the clients.

Grapefruit team working on the project included Stefan Liute (strategy), Liviu Maxim (Creative Direction & Graphic Design), Ana-Maria Bogdan (Naming & Copywriting), Georgiana Dragomir (Project Manager).