North Face campaign, from Factory Design Labs and a Leviathan twist
Leviathan worked with Farm League’s team and director Tim Wheeler to make a campaign for The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear.
The integrated, cross-promotional campaign was launched on November 20th together with Dick’s Sporting Goods (DSG) and includes a 30 seconds ad, directed by Wheeler and that includes design and visual effects from Leviathan. The start of the campaign is The North Face athlete Callum Pettit.
Spot’s winter effects, artful transitions from inside the store to the outdoor settings and back again, as well as all the original graphics, were conceived by Leviathan based discussions with FDL and Wheeler. Leviathan also handled all the editing and compositing in-house, as well as creating the custom end tags for The North Face now appearing in many other campaign elements.
Full credits:
Agency: Factory Design Labs
Director of Broadcast Production: Melany Fehrenbach
Executive Creative Director: Andrew Price
Creative Director: Josh Willis
ACD/Copywriter: Jeff Jenks
Sr. Art Director: Greg Ryan
Production Company: Farm League
Director: Tim Wheeler
Director of Photography: Michael Ozier
Executive Producer: Tim Lynch
Line Producer: Leigh Goldstone
Editorial, Visual Effects, Design, Animation: Leviathan
Creative Director: Bradon Webb
Visual Effects Director: Matt Daly
Art Director: David Brodeur
Designer: Gareth Fewel
Lead Compositor: Chris Beers
Additional Compositing: Patrick Schultz
3D: Katrina Nelken, Haixu Zhao
Effects Artist: Tim Sepulveda
Editor: Andrew Maggio
Assistant Editor: Mike LaHood
Producer: Lauren Shawe
Executive Creative Director: Jason White
Chief Scientist: Matt Daly
Executive Producer: Chad Hutson
Music / Sound Design:
Waveplant – Composer: Joel Corelitz
Online:
Hootenanny – Smoke Artist: Jim Annerino
Color:
Nolo Digital Film – Grading Artist: Mike Matusek
Music & Sound Design Company: Waveplant
Composer/Sound Designer: Joel Corelitz
Final Mix Company: Another Country
Principal On-Screen Talent: Callum Pettit