Two months after winning Ursus advertising acount, Graffiti BBDO launched the 1st campaign, announcing the launch of the new 0.5L bottle.
The 45 seconds ad will be on-air on December, while the OOH and print campaign run between November 24th – January 27th and, respectively, December 1st – January 31nd.
The ad launches the new Ursus bottle. Literally. It launches it tied to a big red balloon. And the bottle’s journey over the country is more than that. Is the journey of Romania’s beer king over his own kingdom and, in the same time, dramatizes a quality that Ursus beer keeps no matter the packaging: the quality to bring together all people that want to enjoy a good beer together with good friends
Group Creative Director Graffiti BBDO.
In a beer’s life, changing the packaging is a very important moment, a tension within the entire organization, a very big investment and a logistic effort. But those things are only known to the ones involved in the process. The consumers are seeing only the final result: a new bottle for their favorite beer. For us, the beginning of the journey with Ursus started from this packaging renewal moment, one that accompanies a come back in force for the King
Strategic Planner Graffiti BBDO.
Both the packaging – that attracts attention through elegance and attention to detail – and the communication campaign – that brings absolute novelties for Romanian beer market – are yet another proof that Ursus is a pioneer in opening new directions. I am proud that, together with my colleagues and our partners, we managed to bring the best Romanian beer closer to consumers and we can fully enjoy the King of Beer in Romania
Senior Brand Manager Ursus.
The teams working on the campaign included
- Graffiti BBDO: Mihai Gongu – Creative Director, Stefan Chiritescu – Head of Strategy, Eleodor Ghenoiu – Strategic Planner, Vlad Lazar – Group Creative Director, Bob Toma – Head of Art, Alexandru Malaescu – Art Director, Cristian Scurtu – Copywriter, Liviu Isop – Head of AV production, Roxana Hrimiuc – Account Director.
- Ursus Breweries: Mihai Barsan – Marketing Director, Marian Olteanu – Senior Brand Manager, Victor Teiosanu – Brand Manager, Emma Bucur – Junior Brand Manager and Ioana Sapera – Junior Brand Manager.