Romanian singers Antonia and Corina associated their image with Pepsi in the new ad marking the launch of the promotional campaign “Now is your moment”, part of “Live for Now” global campaign running in 2013.
Our association with Antonia and Corina, most en vogue and fresh singers of the moment, reflect exactly the values we are communicating in our campaign. “Live for Now” speaks about music, fashion, pop culture and entertainment. Pepsi becomes a catalyst for enthusiasm moments and, together with the 2 singers, inspires its fans to embrace an unique way of life, where present’s emotion matters
Marketing Manager Beverages PepsiCo Romania.
The promotion runs on Romanian territory between March 21st – May 16th and offers instant prizes, gadgets and a Ford Mustang.
The campaign will run on TV, OOH, online, in social media and in store, with special executions.