UPC Romania launched a new communication campaign that aims to promote digital technologies as ways for personal development. The campaign reflects UPC ‘s vision – Connect. Discover. Be free. – and appeals to clients curiosity, inviting them to explore the opportunities of UPC’s digital universe.
The main message of the campaign is “Discover something new every day!” and it is disseminated via an integrated campaign that includes 2 TV ads, printed materials, online communication and PR.
Our campaign is an invitation and, in the same time, a manifesto. We invite tech fans to discover all the opportunities UPC digital universe offers and, this way, we show them technology helps them develop and discover something new. In the same time, we promote an active media consumption – searching among a multitude of options for that content relevant for everyone. We make appeal to curiosity and we use as communication pretext things that are less known and that can become easy a subject of conversations with friends
Marketing, Communication & PR Director UPC Romania.
UPC campaign will be promoted on TV, via 2 ads that will run until May 31st. The first ad promotes UPC brand, while the second communicates UPC’s spring offer – the new digital services packages.
For in store communication, UPC chose to use QR codes communication, combined with redecorating company’s stores.