Publicis Bucharest signs the new image campaign for Nescafe 3in1, with the creative direction proposed by the agency starting from a generous insight of Y generation: for young people in this generations, there are opportunities everywhere and Nescafe 3in1 gives them the boost to take them and transform them in memorable experiences that worth sharing with friends.
The new Nescafe 3in1 campaign is a projection of the present moment, seen through young people’s eyes. For the representatives of Y generation, Nescafe 3in1 is the coffee that encourages them to enjoy the present, as the opportunities aren’t reported
Business Unit Manager Beverages Nestlé Romania
The new ad – Live in present time – took place in 6 indoor and outdoor location, in a 22 hours marathon, in one of the few nice days in March.
Many pretend to speak the language of the new generation. We aren’t quite sure that all also understand it. That is why, to make sure that we are fluent, we lived especially among the people of this generation. And we listened a lot until we said something ourselves. And when we reached to how it is good to have the courage to also make mistakes, we understood each other perfectly
Chief Creative Officer Publicis
The teams involved in this campaign were
- Nestle Romania (Nescafe): Andreas Kouroumalis – Business Unit Manager Beverages, Tulia Casvean – Group Brand Manager Beverages, Lucian Pavel – Senior Brand Manager Beverages and Ramona Toganel – Research Manager Nestle Romania
- Publicis: Razvan Capanescu – Chief Creative Officer, Lorand Balint – Head of Strategy, Raluca Bararu – Group Creative, Cosmin Baba – Copywriter, Catalin Albu – Client Service Director, Ema Ionescu – Account Director, Liana Petrascu – Account Manager and Camelia Efrimov – AV Producer.