Romanian Image PR is finalist at IPRA Golden World Awards, within “Healthcare’ category, with the campaign “Pills are not candies“, a campaign made in 2012 for ARPIM (Romanian association of International Medicines Producers).
We are very happy for the nomination of this category within one of the most prestigious international PR and communication competitions, and we are happy also because it is one of the most complex projects made by our Healthcare team last year. Through the campaign, we approached a sensitive phenomena, the self-medication as a decision made by parents for their kids. We managed, with a communication mix (media relations, online communication, BTL and KOL communication) to send the message to the main target of our campaign. The nomination to IPRA is another confirmation for the impact result of this project
Account Manager Image PR.