Skip to content
AdHugger

  • Home
  • Business
    • e-Commerce
    • Start Up
    • Know-how Sharing
      • Leadership / Mentorship
      • Training
      • Case Studies
      • Education
    • Mobile
    • ITC
      • Gaming
    • Profiler
      • People
      • Women in Business
    • Finances
  • Marketing
    • Branding
    • Innovation
    • PR
      • Specialized Communication
      • Crisis Communication
    • Studies
    • Consumption Habits
    • CSR
    • Guerilla
    • Events
  • Creativity
    • Ads
    • Festivals & Awards
  • Digital & Media
    • Media
    • Social Media
    • OOH / DOOH
  • About AdHugger
    • Contact & Newsletter

Nudgestock, the World’s Biggest Behavioural Science Festival, Streams Live on June 10th 

D&AD announces 3 Black Pencil winners amongst 278 Craft, Side Hustle, Design, Culture and Impact winners and Companies of the Year

D&AD awards 2 Black Pencils amongst 155 Craft, 269 Advertising and 1 Collaborative Pencil winners

Serviceplan Group created a new campaign for Chupa Chups XXL

GumGum and Invincible Entertainment announce partnership on new CTV ad integration

Hawk becomes first platform on the market to integrate Skyrise data into CTV offering

Haribo appoints MEC Romania to handle its Romanian media account

August 28, 2013September 11, 2013 Cristina Blanaru Business, Creativity, Media

MEC Romania was appointed to handle Haribo’s media account on Romanian market, following a pitch that lasted 3 months.

As a premium brand, Haribo aims to strengthen its position on the gummy candies market by adopting a communication strategy centered on TV.  Therefor, MEC Romania will develop campaigns aimed to create strong ties between the brand and consumers so all the Haribo products to be known.

We are delighted to add to MEC Romania’s portfolio one of the biggest producers of gummy candies in the world and market leader in Germany. We grew up with sweet, funny and tasty Haribo bears and the fact that we won this account makes us happy and sweetens up our imagination in order to develop creative and efficient promotion projects to maintain Haribo in consumers’ attention

Bogdan Prajisteanu,

CEO MEC Romania.

MEC Romania is one of the most important integrated media agencies in Romania and has in portfolio clients such as BCR, Beiersdorf, Baneasa Shopping City, Colgate Palmolive, cuponreducere.ro, Danone, Euromaster, Kaufland, Michelin, Stork, Strauss, Transilvania Film, Tchibo and Visa.

Tagged account Haribo MEC Romania media

Post navigation

New General Manager for Kandia Dulce
Action Global Communications Offers Communication Consultancy for Alstom Romania
Latest news
  • Nudgestock, the World’s Biggest Behavioural Science Festival, Streams Live on June 10th 
  • D&AD announces 3 Black Pencil winners amongst 278 Craft, Side Hustle, Design, Culture and Impact winners and Companies of the Year
  • D&AD awards 2 Black Pencils amongst 155 Craft, 269 Advertising and 1 Collaborative Pencil winners
  • Serviceplan Group created a new campaign for Chupa Chups XXL
  • GumGum and Invincible Entertainment announce partnership on new CTV ad integration
Categories
Archives
GPEC
Tecsylvania
Our news directly in your inbox:
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

About

  • About AdHugger
  • Contact & Newsletter
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/
Proudly powered by WordPress | Theme: NewsAnchor by aThemes.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT