Month: February 2014
Credit card, launch in-flight by Bancpost and GolinHarris Bucharest
GolinHarris Bucharest created, for Bancpost, the launch campaign for the new credit-card WIZZ Bancpost and the loyality program associated to it, “Shop&Travel”. The official launch of WIZZ Bancpost credit card took place […]
People Public Relationships Agency to handle communication for Subway Romania
Subway Romania appointed People Public Relationships Agency to handle its communication, following a pitch. Starting March 1st, the agency will handle media relations, promotional campaigns (creation and distribution of materials), […]
A day in the life of a well-being specialist, shared by Alecsandra Ionita
For a better understanding of my daily routine as a well-being specialist I should start by describing first what a well-being specialist is. In a nutshell, a well-being specialist is […]
Romanian state press agency Agerpres launched its mobile app
Romanian state press agency Agerpres launched, on February 11th, its mobile app, free to download on tablets and smartphones via App Store and Google Play. The app offers to the users access […]
UPDATED: Lay’s bet on 2 celebrities, Puya and Cabral, in its latest campaign in Romania
(adds info on the campaign from agency’s side) Cabral and Puya are starring in a new Lay’s campaign, “Lay’s comes with a super-pot, money in the bag and in the […]
Ace Saatchi & Saatchi prevent #FlakerDate during Valentine’s Day
In a new campaign released by Ace Saatchi & Saatchi for Head & Shoulders, three guys have their staged blind dates turn into uncomfortable nightmares when dandruff gets in the […]
Lidl scans kisses also offline, with Lidl’s Valentine Kiss
After launching the online app that scans kisses, Lidl went further, launching in 2 Bucharest subway stations Lidl’s Valentine Kiss, the offline version of the app that can be accessed […]
Gav signs the most recent integrated campaign for Selgros Cash&Carry Romania
Romanian Gav signs the most recent integrated communication campaign for Selgros Cash& Carry Romania, a campaign that started in January, under the tagline “One way to solve it all”. The […]
The Alternative School – important changes, access for Young Lions Romania to PR, Design and Cyber competitions
The launch of the Cannes semester of The Alternative School for Creative Thinking brings a new classes and contests structure, allowing participants to opt in mainly for the disciplines they […]
Ioana Filip from McCann Bucharest, juror at Clio Awards
Ioana Filip, Group Creative Director McCann Bucharest, is one of the jurors in the first jury dominated by women in Clio Awards festival’s history. For the first time, the winners […]