BETC Paris signs a new outdoor campaign targeting movie lovers for Canal +

BETC Paris signs a new outdoor campaign targeting movie lovers for Canal +, made in recognition of Cannes Film Festival and related to channel’s upcoming specially planned quality line-up of cinema programming

For the campaign, BETC Paris created a new series of posters centered on the films the channel will soon be airing. The “+” identity of Canal takes on a whole new dimension, becoming the foundation of this graphically minimalist campaign.

The campaign itself will serve as a game for the public, as they will have to decrypt the collection of movie posters. A fun and colorful challenge, the posters will appear throughout the city, in 4/3, bus shelters and « street » posters. The campaign started in press on April 30th and is declined outdoor starting with May 6th.

Campaign credits:

• CANAL+: Alice Holzman, Élodie Bassinet, AnneGaëlle Petri, Coline Andre
• BETC:
  • Agency Management: Bertille Toledano, Guillaume Espinet, Elsa Magadoux and Hugo Chavanel
  • Executive Creative Director: Stéphane Xiberras
  • Creative Director: Olivier Apers
  • Art Director: Jordan Lemarchand
  • Copywriter: Julien Deschamps
  • Traffic: Coralie Chasset
  • Production: Sarah Belhadj