BETC Paris signs a new outdoor campaign targeting movie lovers for Canal +

Ads, Advertising

BETC Paris signs a new outdoor campaign targeting movie lovers for Canal +, made in recognition of Cannes Film Festival and related to channel’s upcoming specially planned quality line-up of cinema programming

For the campaign, BETC Paris created a new series of posters centered on the films the channel will soon be airing. The “+” identity of Canal takes on a whole new dimension, becoming the foundation of this graphically minimalist campaign.

The campaign itself will serve as a game for the public, as they will have to decrypt the collection of movie posters. A fun and colorful challenge, the posters will appear throughout the city, in 4/3, bus shelters and « street » posters. The campaign started in press on April 30th and is declined outdoor starting with May 6th.

StarTrek execution; Source: BETC
StarTrek execution; Source: BETC
Man of Steel execution; Source: BETC
Man of Steel execution; Source: BETC
La vied'Adele execution; Source: BETC
La vied’Adele execution; Source: BETC
Fast&Furious execution; Source: BETC
Fast&Furious execution; Source: BETC
Despicable Me execution; Source: BETC
Despicable Me execution; Source: BETC
Despicable Me - OOH execution; Source: BETC
Despicable Me – OOH execution; Source: BETC

Campaign credits:

  • CANAL+: Alice Holzman, Élodie Bassinet, AnneGaëlle Petri, Coline Andre
  • BETC:
    • Agency Management: Bertille Toledano, Guillaume Espinet, Elsa Magadoux and Hugo Chavanel
    • Executive Creative Director: Stéphane Xiberras
    • Creative Director: Olivier Apers
    • Art Director: Jordan Lemarchand
    • Copywriter: Julien Deschamps
    • Traffic: Coralie Chasset
    • Production: Sarah Belhadj